Predicate, LLC | Editorial + Content Strategy» Predicate, LLC | Editorial + Content Strategy

Flipboard for iPad

Jeffrey — Wed, 28 Jul 2010 15:00:39 +0000

via everyone online, Flipboard for iPad.

CNNMoney.com on Packaging Content

Jeffrey — Tue, 27 Jul 2010 15:00:48 +0000

Packaging is vital to our growth, too. It’s imperative for all our editorial, design and technology staff to improve the product experience with highly relevant and related content, applications or tools. Last week’s record-breaking launch of Best Places to Live is prime example. At its traffic peak, each visitor to Best Places was consuming as many as 27 pages each.

via Chris Peacock, VP and Executive Editor, CNNMoney.com’s brand of business journalism « Talking Biz News.

Slate Makes a Case for Long-Form on the Web

Jeffrey — Wed, 21 Jul 2010 15:00:40 +0000

[F]or Slate, long-form [content]’s value proposition is also reputational, rather than strictly financial.

via Megan Garber, “Smart editorial, smart readers, and smart ad solutions”: Slate makes a case for long-form on the web » Nieman Journalism Lab.

The Riddle of Paid Content

Jeffrey — Thu, 03 Jun 2010 16:00:06 +0000

“The App Store must rank among the most carefully policed software platforms in history,” the technology writer Steven Johnson recently noted in The Times. Policed why? To maintain the App Store’s separateness from the open Web, of course, and to drive up the perceived value of the store’s offerings. Perception, after all, is everything: many apps are to the Web as bottled water is to tap — an inventive and proprietary new way of decanting, packaging and pricing something that could once be had free.

via Virginia Heffernan, The Death of the Open Web – NYTimes.com.

Sports Illustrated’s new All-HTML5 Edition

Jeffrey — Wed, 02 Jun 2010 16:00:12 +0000

via Damon Kiesow and courtesy of The Wonder Factory. See Techcrunch for more commentary.

How HuffPo “Pays” Unpaid Contributors

Jeffrey — Tue, 25 May 2010 16:00:54 +0000

We pay them in visibility. We pay them in that we provide the infrastructure, the community, the civil environment into which their work appears. The traffic. And then also the fact that many in the media have the site bookmarked means that they’re going to be seen, not just by many people, but many of the people they may want to reach to go on TV, to get a book contract. We love it. We all love it on the site when we get a call from an agent saying “Can you get us in touch with so-and-so blogger?” In many ways, it becomes like an addition platform.

via Arianna Huffington, Huffington talks convergence, and “monetizeable free” » Nieman Journalism Lab.

15 Ways Publishers Are Tabletizing

Jeffrey — Thu, 25 Mar 2010 12:25:45 +0000

Print shovelware: Those that merely recreate the page-turning experience on the digital screen.
Interactive editions: They’re recognisably a magazine, but navigation and animation really take advantage of what is essentially a screen.
Motion-heavy mags: Co-produced by film makers, they’re as much a video narrative as a magazine.
Web shells: Lazy apps that merely funnel through a publication’s existing website.
Live info: Divorced from monthly print cycle, an article can take advantage of the real-time web.

Robert Andrews, Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine | paidContent.

The Socially Generated Newspaper

Jeffrey — Fri, 12 Mar 2010 16:00:36 +0000

TPUTH — Socially Generated Newspaper for Geeks, Designers and Venture Capitalists.

Driving Editorial Strategy with LinkedIn

Jeffrey — Fri, 05 Mar 2010 16:00:31 +0000

Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.

Dan Blank: Publishing, Innovation & the Web » Blog Archive » How to Use LinkedIn to Drive Editorial Strategy.

The Web Video Money Pit

Jeffrey — Wed, 03 Mar 2010 16:00:50 +0000

Liz Gannes, Chart: The Web Video Money Pit – GigaOM.