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	<title>Predicate, LLC &#187; Products &amp; Services</title>
	<atom:link href="http://predicate-llc.com/category/blog-content-topic/products-services/feed/" rel="self" type="application/rss+xml" />
	<link>http://predicate-llc.com</link>
	<description>Predicate is a New York-based content strategy practice for digital publishers.</description>
	<lastBuildDate>Fri, 02 Sep 2011 15:00:24 +0000</lastBuildDate>
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		<title>Let Us Pay</title>
		<link>http://predicate-llc.com/link-blog/text/let-us-pay/</link>
		<comments>http://predicate-llc.com/link-blog/text/let-us-pay/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:00:24 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Advertising & Marketing]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Theory & Practice]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=9114</guid>
		<description><![CDATA[I say again, let us pay. Make the process as easy as possible. Make it invisible and transparent. Make us register once and once only. Walls are not the way forward, but walls are not the same thing as payment, and without some form of payment, the press will not be here in five years’ [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>I say again, let us pay. Make the process as easy as possible. Make it  invisible and transparent. Make us register once and once only. Walls  are not the way forward, but walls are not the same thing as payment,  and without some form of payment, the press will not be here in five  years’ time. <span id="more-9114"></span>I hope one of the big organisations is working on this idea  or something like it, because for print newspapers, the clock isn’t  just ticking, it’s ticking louder and faster.</p></blockquote>
<p><a href="http://www.lrb.co.uk/v32/n24/john-lanchester/let-us-pay">LRB · John Lanchester · Let Us Pay</a>.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Introducing Submishmash, the Submission Manager</title>
		<link>http://predicate-llc.com/link-blog/video/introducing-submishmash-the-submission-manager/</link>
		<comments>http://predicate-llc.com/link-blog/video/introducing-submishmash-the-submission-manager/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 15:00:27 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Organizational Dynamics]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=7970</guid>
		<description><![CDATA[SMM Tour from salty snack studios on Vimeo, via Submishmash: Submission Manager.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="227" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=19012782&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="227" src="http://vimeo.com/moogaloop.swf?clip_id=19012782&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/19012782">SMM Tour</a> from <a href="http://vimeo.com/saltysnackstudio">salty snack studios</a> on <a href="http://vimeo.com">Vimeo</a>, via <a href="http://www.submishmash.com/">Submishmash: Submission Manager</a>.</p>
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			<wfw:commentRss>http://predicate-llc.com/link-blog/video/introducing-submishmash-the-submission-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clean Your Data with Google Refine</title>
		<link>http://predicate-llc.com/link-blog/video/clean-your-data-with-google-refine/</link>
		<comments>http://predicate-llc.com/link-blog/video/clean-your-data-with-google-refine/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 15:00:00 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Analytics & Search]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Launch/Relaunch]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=8907</guid>
		<description><![CDATA[via Flowing Data, Format and clean your data with Google Refine.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="544" height="330" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/yNccGtn3Wb0&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="544" height="330" src="http://www.youtube.com/v/yNccGtn3Wb0&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>via <a href="http://flowingdata.com/" target="_blank">Flowing Data</a>, <a href="http://flowingdata.com/2010/11/16/format-and-clean-your-data-with-google-refine/">Format and clean your data with Google Refine</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forms and Formats in the Future of Publishing</title>
		<link>http://predicate-llc.com/link-blog/text/forms-and-formats-in-the-future-of-publishing/</link>
		<comments>http://predicate-llc.com/link-blog/text/forms-and-formats-in-the-future-of-publishing/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 15:00:48 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=9105</guid>
		<description><![CDATA[[M]ake a distinction between &#8220;formats&#8221; and &#8220;forms.&#8221; A hardback, a paperback, an audiobook, and many an ebook simply represent different forms of the same work. New formats, on the other hand, represent deeper changes in how authors develop content and readers consume it. The graphic novel is a recent format innovation in the West (albeit [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>[M]ake a distinction between &#8220;formats&#8221; and &#8220;forms.&#8221; A hardback, a paperback, an audiobook, and many an ebook simply represent different forms of the same work. New formats, on the other hand, represent deeper changes in how authors develop content and readers consume it. <span id="more-9105"></span>The graphic novel is a recent format innovation in the West (albeit one with deep antecedents), as are the cell phone novels that have become popular in Japan.</p></blockquote>
<p>via Tim O&#8217;Reilly, <a href="http://radar.oreilly.com/2010/12/2011-publishing.html">What lies ahead: Publishing &#8211; O&#8217;Reilly Radar</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>User Experience: Flipboard V Pulse</title>
		<link>http://predicate-llc.com/link-blog/photo/user-experience-flipboard-v-pulse/</link>
		<comments>http://predicate-llc.com/link-blog/photo/user-experience-flipboard-v-pulse/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 15:00:36 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Interaction Design & UX]]></category>
		<category><![CDATA[Photo]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=8719</guid>
		<description><![CDATA[via Suzanne, iPhone &#38; iPad UX Reviews » Blog Archive » iPad UX Review: Flipboard vs. Pulse.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.iphoneuxreviews.com/?p=573"><img class="alignnone size-full wp-image-9642" title="Pulse" src="http://predicate-llc.com/wp-content/uploads/2010/10/Pulse-e1311070102700.png" alt="" width="500" height="666" /></a></p>
<p><a href="http://www.iphoneuxreviews.com/?p=573"></a>via Suzanne, <a href="http://www.iphoneuxreviews.com/?p=573">iPhone &amp; iPad UX Reviews » Blog Archive » iPad UX Review: Flipboard vs. Pulse</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/user-experience-flipboard-v-pulse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Visual Revenue 15 Mins Ahead of Pageviews</title>
		<link>http://predicate-llc.com/link-blog/text/visual-revenue-15-mins-ahead-of-pageviews/</link>
		<comments>http://predicate-llc.com/link-blog/text/visual-revenue-15-mins-ahead-of-pageviews/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 15:00:17 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Analytics & Search]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=9160</guid>
		<description><![CDATA[We have the ability to predict the performance of an article on the front page into the future—and empowered with that information we generate real-time recommendations on what articles to place where on the front page,&#8221; [Visual Revenue] CEO Dennis Mortensen wrote in a blog post. Following Visual Revenue&#8217;s recommendations resulted in a 29 percent [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>We have the ability to predict the performance of an article on the  front page into the future—and empowered with that information we  generate real-time recommendations on what articles to place where on  the front page,&#8221; [Visual Revenue] CEO Dennis Mortensen wrote in a <a href="http://visualrevenue.com/blog/2011/01/how-to-maximize-page-views-as-an-editor.html">blog post</a>.</p>
<p><span id="more-9160"></span>Following Visual Revenue&#8217;s recommendations resulted in a 29 percent  traffic boost for its nine beta publishers in November, Mortensen said in an email. If readers were reading an average of three stories on the  homepage, for example, they started reading four.</p></blockquote>
<p>via Adrianne Jeffries, <a href="http://www.observer.com/2011/media/forget-real-time-ny-startup-says-it-predicts-pageviews-15-min-future">Forget Real-Time, NY Startup Predicts Pageviews 15 Min Into the Future | The New York Observer</a>.</p>
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			<wfw:commentRss>http://predicate-llc.com/link-blog/text/visual-revenue-15-mins-ahead-of-pageviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Vanilla the Cream of Forum Software</title>
		<link>http://predicate-llc.com/link-blog/text/vanilla-the-cream-of-forum-software/</link>
		<comments>http://predicate-llc.com/link-blog/text/vanilla-the-cream-of-forum-software/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 15:00:26 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Interaction Design & UX]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=9219</guid>
		<description><![CDATA[I think the thing that attracts me most to Vanilla is its simplicity and elegance. Sure, it is incredibly powerful however this is not at the expense of usability. The admin interface is beautifully designed and intuitive to use. You can add categories, manage users, send out announcements and indeed do everything else you would [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>I think the thing that attracts me most to Vanilla is its simplicity and elegance. Sure, it is incredibly powerful however this is not at the expense of usability. The admin interface is beautifully designed and intuitive to use. You can add categories, manage users, send out announcements and indeed do everything else you would expect without any documentation or training. It’s just obvious.</p></blockquote>
<p><span id="more-9219"></span>via <a href="http://headscape.co.uk/about/team/paul-boag" target="_blank">Paul Boag</a>, <a href="http://boagworld.com/reviews/vanilla/">The forum is dead, long live Vanilla « Boagworld</a>.</p>
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			<wfw:commentRss>http://predicate-llc.com/link-blog/text/vanilla-the-cream-of-forum-software/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>The WordPress Editorial Calendar</title>
		<link>http://predicate-llc.com/link-blog/video/the-wordpress-editorial-calendar/</link>
		<comments>http://predicate-llc.com/link-blog/video/the-wordpress-editorial-calendar/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 15:00:03 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=8053</guid>
		<description><![CDATA[The WordPress Editorial Calendar Screen Cast from Zack Grossbart on Vimeo, via Chris Brogan, Use an Editorial Calendar.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=13196017&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=13196017&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/13196017">The WordPress Editorial Calendar Screen Cast</a> from <a href="http://vimeo.com/user1004495">Zack Grossbart</a> on <a href="http://vimeo.com">Vimeo</a>, via Chris Brogan, <a href="http://www.chrisbrogan.com/use-an-editorial-calendar/">Use an Editorial Calendar</a>.</p>
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			<wfw:commentRss>http://predicate-llc.com/link-blog/video/the-wordpress-editorial-calendar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Daily Was Murdoch&#8217;s Fresh Start</title>
		<link>http://predicate-llc.com/link-blog/text/daily-was-murdochs-fresh-start/</link>
		<comments>http://predicate-llc.com/link-blog/text/daily-was-murdochs-fresh-start/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:00:57 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Advertising & Marketing]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Platforms & Channels]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=9164</guid>
		<description><![CDATA[Rupert knows the ad model of publishing is doomed. Print and broadcast command the heftiest premiums, and both are at risk of price and volume erosion as consumers cut their ties to offline media. In the digital environment, online advertising is highly commoditized: the explosion of content publishers is outpacing the shift in demand, while [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Rupert knows the ad model of publishing is doomed. Print and broadcast command the heftiest premiums, and both are at risk of price and volume erosion as consumers cut their ties to offline media. <span id="more-9164"></span>In the digital environment, online advertising is highly commoditized: the explosion of content publishers is outpacing the shift in demand, while technologies target audience ever more efficiently. Advertisers have plentiful ways to reach a consumer.</p></blockquote>
<p>via Ben Elowitz, <a href="http://paidcontent.org/article/419-why-rupert-murdoch-is-right-about-the-daily/">Rupert Murdoch Is Right About The Daily | paidContent</a>.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Three Creative iPad App Ads</title>
		<link>http://predicate-llc.com/link-blog/video/three-creative-ipad-app-ads/</link>
		<comments>http://predicate-llc.com/link-blog/video/three-creative-ipad-app-ads/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 15:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Advertising & Marketing]]></category>
		<category><![CDATA[Interaction Design & UX]]></category>
		<category><![CDATA[Products & Services]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=8683</guid>
		<description><![CDATA[Three Cool iPad App Ads &#124; Peter Kafka &#124; MediaMemo &#124; AllThingsD.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="544" height="330" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/ouFqIrjrWos&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="544" height="330" src="http://www.youtube.com/v/ouFqIrjrWos&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://mediamemo.allthingsd.com/20101015/three-cool-ipad-ads/?mod=tweet">Three Cool iPad App Ads | Peter Kafka | MediaMemo | AllThingsD</a>.</p>
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		<slash:comments>0</slash:comments>
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