Notes on Content

Products & Services

A running report on must-read news, analysis and resources from the content industry. Updated constantly. »


Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.

Dan Blank: Publishing, Innovation & the Web » Blog Archive » How to Use LinkedIn to Drive Editorial Strategy.

03.05.10 | Editorial & Programming, Products & Services, Theory & Practice

Liz Gannes, Chart: The Web Video Money Pit – GigaOM.

The Web Video Money Pit

03.03.10 | Industry Shift, Products & Services, Resources, Video

AOL is trying its most ambitious super-content project yet with freelance content site Seed.com: offering 2,000 $50 assignments on SXSW bands for its music site Spinner.com.

via David Kaplan, AOL Tries To Seed SXSW With Coverage Of 2,000 Bands | paidContent. Seed’s official launch post.

02.01.10 | Editorial & Programming, Enterprise, Industry Shift, Products & Services

Privately, some within Google maintain that it is not their fault if media companies cannot monetise the traffic they are being sent by the search engine. Media companies need to become far better at exploiting their digital inventory.

Google’s Josh Cohen: Publishers Still Need Us | paidContent.

01.21.10 | Business Strategy, Industry Shift, Products & Services

SpeakerText wants to free all your words from the prison of your videos » Nieman Journalism Lab.

Extracting Transcripts from Video

01.19.10 | Products & Services, Technologies, Video

On-site traffic is all well and good, but there’s also value in joining the ranks of publishers syndicating through partners.

Robert Andrews of paidContent.

01.15.10 | Advertising & Marketing, Business Strategy, Products & Services

The Reuters.com family of products which is seventeen web sites, globally mobile applications and mobile browsing experiences offline and then also digital out of home is really designed to provide information and news to business professionals. [....] So through Reuters.com we're actually able to provide a retail face to the depth and breadth of Reuters content that's primarily designed for b-b marketplace. via Beet.TV: Reuters Mobile News Strategy: Launches iPhone and Nokia Apps.

12.14.09 | Launch/Relaunch, Products & Services, Video

outside.in » Outside.in for Publishers.

12.14.09 | Products & Services, Technologies

Current TV’s retrenchment shows the difficulty of grafting the freewheeling culture and sensibilities that have thrived over the Internet onto established mediums like television, where viewers often expect slickly produced programs and big-name personalities.

via Current TV to shift from video format — latimes.com.

11.25.09 | Editorial & Programming, Industry Shift, Platforms & Channels, Products & Services

New York Magazine Sees 287 Percent ROI Boost from Video Platform – emedia and Technology @ FolioMag.com.

“The added traffic comes from two sources, the first is the added video views created by adding discovered video to the site, which accounts for 40 percent of video plays,” said New York general manager Michael Silberman in the release. “The second source of traffic is from videos produced by NYmag.com; this is the hidden benefit of Magnify’s platform—it creates significant and measurable value.”

287% ROI Boost from Video Platform

11.18.09 | Business Strategy, Products & Services, Video

Beet.TV: Apture Prevents "Flight to Google," Adds 5-10 Minutes to Page Views.

11.06.09 | Products & Services

How does a major announcement by the New York Times to make a massive digital index available to the public change the landscape for reliable content topics and metadata? Rachel Lovinger explores why Wikipedia shouldn’t be our one stop shop when it comes to significant events.

via Are you my Elvis? – Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior.

11.04.09 | Products & Services

Products & Services

This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.