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Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.
AOL is trying its most ambitious super-content project yet with freelance content site Seed.com: offering 2,000 $50 assignments on SXSW bands for its music site Spinner.com.
via David Kaplan, AOL Tries To Seed SXSW With Coverage Of 2,000 Bands | paidContent. Seed’s official launch post.
Privately, some within Google maintain that it is not their fault if media companies cannot monetise the traffic they are being sent by the search engine. Media companies need to become far better at exploiting their digital inventory.
Google’s Josh Cohen: Publishers Still Need Us | paidContent.
SpeakerText wants to free all your words from the prison of your videos » Nieman Journalism Lab.
On-site traffic is all well and good, but there’s also value in joining the ranks of publishers syndicating through partners.
Current TV’s retrenchment shows the difficulty of grafting the freewheeling culture and sensibilities that have thrived over the Internet onto established mediums like television, where viewers often expect slickly produced programs and big-name personalities.
“The added traffic comes from two sources, the first is the added video views created by adding discovered video to the site, which accounts for 40 percent of video plays,” said New York general manager Michael Silberman in the release. “The second source of traffic is from videos produced by NYmag.com; this is the hidden benefit of Magnify’s platform—it creates significant and measurable value.”
How does a major announcement by the New York Times to make a massive digital index available to the public change the landscape for reliable content topics and metadata? Rachel Lovinger explores why Wikipedia shouldn’t be our one stop shop when it comes to significant events.
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.
Jeffrey MacIntyre Principal
Jeff is an independent content strategist and widely published commentator on digital content and culture. He is an expert in the intersection of content publishing, programming and product strategy online. Jeff has worked with premier media properties (at Condé Nast, Yahoo!, A&E, Reuters, and Newsweek), design agencies (at Schematic, Razorfish, HUGE, and Blast Radius) and leading authorities in user experience design to create effective content strategies. Predicate’s focus on client advocacy stems from Jeff’s background in management consulting, and a decade’s work in editorial positions across print, web and television, in which his byline has appeared in numerous venues, from Wired to the New York Times. He continues to moonlight as a freelance journalist.
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