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[T]he magazine already employs lots of cross-platform packages, including “Beauty Smarties”, who create make-up tutorial videos for seventeen.com and also contribute to the magazine.
“Video is huge on our Web site,” Jamison said. “Most months we have about one million video plays. We’re both creating video content off of the pages of the magazine, like beauty smarties, and creating new video content for the Web. We’re also encouraging advertisers to make videos.”
Seventeen’s Jamison: Capitalizing On Multi-Platform Content – mediabistro.com: FishbowlNY.
It feels as if Wired.com has been back-engineered for Facebook.
Current TV’s retrenchment shows the difficulty of grafting the freewheeling culture and sensibilities that have thrived over the Internet onto established mediums like television, where viewers often expect slickly produced programs and big-name personalities.
Maybe this disconnect shouldn’t be surprising. As much fun as I often have with a good magazine, few of them will make it into the annals of great user interfaces. If they did think of user (or reader) experience first, you wouldn’t find the table of contents sprinkled lightly amidst the first 30 pages of ads, and you’d never be asked to jump to anything, even within the confines of each issue.
via Catharine P. Taylor, Note to ‘Vanity Fair’: This Isn’t How to Integrate Print and the Web | BNET Media Blog | BNET, bnet.
via Mashable, 5 Ways Traditional Media Companies are Using Online Video.
Self immolation is a rare, some may say mythical event. Yet in the world of content management it is more common than you might think. For example, I witnessed three major ECM Suite vendors burst into flames of their own earlier this year during a week of day-long demos for a large customer.
The Argo Project, as the network calls it, will help the stations expand coverage by creating “content verticals,” a new-media term for an ongoing online offering devoted to a particular subject.
Think of Planet Money — the NPR.org feature that persistently examines the mysteries of the global economic meltdown. Imagine how Boston’s WBUR could apply that reporting depth and doggedness to health-care reform stories on its CommonHealth blog, or what Triple A pioneer WXPN could do on the Philadelphia music scene, or how Oregon Public Broadcasting could clarify environmental policy.
Proposals for a digital content repository shared by public TV and pubradio are “not only possible but absolutely where we should be aiming,” Kinsey Wilson said.
NPR’s Argo Project plans to increase ‘vertical’ news production | Reclaim the Media.
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