‘No organization would allow its physical factories to be managed with the level of messiness, carelessness, confusion, waste content, and general untidiness that occurs daily on most intranets’

via (Gerry McGovern quoted) – The Lean Intranet: from Intranet Zero to Intranet 2.0 and beyond.

The role of the Content Strategist is to scope and plan interactive media product’s content and determine its overall style – what to say, how to say it effectively, when and where to say it.

via Content Strategist – Interactive Media – Skillset.

Content strategists often play the role of cartographers. They take migration maps, design specs, software limitations, internal politics, wishes-on-horses, the beggars-that-ride and put the puzzle pieces together. (more…)

Yes, I’m sure there were projects that were only possible because the washingtonpost.com people were separate from the newsroom. But I’d also bet there would have serious benefits to having them in the newsroom — like infecting print people with some of the culture the web people had developed.

via The benefits (and drawbacks) of keeping web and print separate » Nieman Journalism Lab » Pushing to the Future of Journalism

Producers lead the creative team. They do the upfront analysis, define the initial content and creative vision, and then assemble the team of experts to execute it. I think the contention about content strategy is that so many people claim all or a piece of that producer-type role: account execs, PMs, IAs, user experience people, coders and now content strategists. (more…)