But once we’ve witnessed content strategy’s effectiveness at the project level, it’s time to take several steps back and examine our organizations. Because content strategy can’t be truly effective over the long term without an internal editorial infrastructure to support it. And that means widespread organizational change.

via Kristina Halvorson, Content strategy is, in fact, the next big thing « Brain Traffic Blog.

But I actu­ally think stock and flow is the mas­ter metaphor for media today. Here’s what I mean:

• Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind peo­ple that you exist.
• Stock is the durable stuff. It’s the con­tent you pro­duce that’s as inter­est­ing in two months (or two years) as it is today. It’s what peo­ple dis­cover via search. It’s what spreads slowly but surely, build­ing fans over time.

I feel like flow is ascen­dant these days, for obvi­ous reasons—but we neglect stock at our own peril.

via Robin Sloan, Stock and flow « Snarkmarket.

Now, I’ve seen a lot of SharePoint implementations and I think and dream about Web Governance constantly, so I found this comment disturbing. Software vendors say interesting things about their products all the time. But because of the viral-like quality of SharePoint implementations, I thought it was worth stating clearly that SharePoint does not provide Web Governance.

A proper Web Governance scenarios contains three components…

via Trends: SharePoint does not give you Web Governance.

‘No organization would allow its physical factories to be managed with the level of messiness, carelessness, confusion, waste content, and general untidiness that occurs daily on most intranets’

via (Gerry McGovern quoted) – The Lean Intranet: from Intranet Zero to Intranet 2.0 and beyond.

The role of the Content Strategist is to scope and plan interactive media product’s content and determine its overall style – what to say, how to say it effectively, when and where to say it.

via Content Strategist – Interactive Media – Skillset.