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But once we’ve witnessed content strategy’s effectiveness at the project level, it’s time to take several steps back and examine our organizations. Because content strategy can’t be truly effective over the long term without an internal editorial infrastructure to support it. And that means widespread organizational change.
via Kristina Halvorson, Content strategy is, in fact, the next big thing « Brain Traffic Blog.
via Stephanie Clifford, Survey Finds Slack Standards at Magazine Web Sites – NYTimes.com.
But I actually think stock and flow is the master metaphor for media today. Here’s what I mean:
I feel like flow is ascendant these days, for obvious reasons—but we neglect stock at our own peril.
via Robin Sloan, Stock and flow « Snarkmarket.
There are 3 key factors that are crucial to empowering authors:
How to empower authors » Step Two Designs, Catherine Grenfell.
Now, I’ve seen a lot of SharePoint implementations and I think and dream about Web Governance constantly, so I found this comment disturbing. Software vendors say interesting things about their products all the time. But because of the viral-like quality of SharePoint implementations, I thought it was worth stating clearly that SharePoint does not provide Web Governance.
A proper Web Governance scenarios contains three components…
‘No organization would allow its physical factories to be managed with the level of messiness, carelessness, confusion, waste content, and general untidiness that occurs daily on most intranets’
via (Gerry McGovern quoted) – The Lean Intranet: from Intranet Zero to Intranet 2.0 and beyond.
Corrections are high on the long list of broken elements on news websites.
via The future of corrections at Newsless.org
The role of the Content Strategist is to scope and plan interactive media product’s content and determine its overall style – what to say, how to say it effectively, when and where to say it.
via Content Strategist – Interactive Media – Skillset.
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