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As financial institutions shift to a customer centric focus, the importance of data and information in an organization has become more significant (Knox, 2000). Companies need to ensure that they are able to respond to the needs of the customers by delivering products and services that reflect the customer’s situation. This is only achieved by beginning with information that is accurate. Organizations can develop the best products and services, but if customer information is inaccurate, incomplete or worse still multiple versions of a particular customer’s details exist, their ability to respond decreases dramatically and unnecessary rework is required.via Robert Hillard and Sean McClowry, Information Theory, Management Strategy & Data Governance - Economic Value of Information - MIKE2.0.
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