Notes on Content

Agencies

A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »


The Association of Publishing Agencies (APA) is the representative body for the customer publishing industry. Our members are agencies who produce effective editorial content in print and online for client brands.

Customer Magazines & Customer Publishing – Association of Publishing Agencies – APA.

07.25.11 | Agencies, Content Specialists, Editorial & Programming, Products & Services, Resources

 

Despite their tough criticisms, what’s clear is that Kearney and Maccarone love editorial content and see its value–they just want to see it packaged better for users instead of becoming an ego bolster for bold-faced media companies.

(more…)

05.11.11 | Agencies, Editorial & Programming, Interaction Design & UX, Platforms & Channels

Here’s a basic list of questions to consider when selecting a vendor:

  • How much internal development do you want to do? Do you want a vendor to consult and/or manage the mobile workflow for you?
  • Do you want mobile and/or native apps? Do you want HTML5-based design?

    • (more…)

03.11.11 | Agencies, Business Strategy, Emerging Media, Platforms & Channels, Technical Architecture

Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.

via Meredith Makes Inroads on Madison Avenue – WSJ.com.

03.10.10 | Advertising & Marketing, Agencies, Custom & Branded Content

 

By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined.

via Dan Roth, The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine.

11.20.09 | Agencies, Business Strategy, Custom & Branded Content, Editorial & Programming, Industry Shift

The Elements of Editorial Strategy | The UX Workshop.

11.17.09 | Agencies, Content Strategy, Editorial & Programming, Theory & Practice

The solution to complex infographic ideas? These guys have chops that give Edward Tufte and The New York Times infographics squad a run for their money. But what a letdown. Where’s the beef? The data?
via Craig Bromberg Do ya dig the New Mediators?.

08.13.09 | Agencies, Content Specialists, Emerging Media

Dancing Ink Productions (DIP) is a full-service creative company that develops business strategy, immersive narrative and mixed-media, mixed-reality content, games, conferences and other events for a new global culture and economy in the Imagination Age.

via About : Dancing Ink Productions.

06.09.09 | Agencies, Custom & Branded Content, Emerging Media

Stephanie Sarofian, Senior Vice President, Managing Director

John McCarus, Vice President, Group Development Director

Christine Beardsell, Vice President, Group Creative Director

Steve Torrisi, Vice President, Executive Producer

Marta Infante-Stajek, Business Affairs

Sarah Passe, Content Development Manager

via The Newfronts 2009.

06.09.09 | Agencies, Custom & Branded Content, Industry Shift

 

Crovitz stressed that Journalism Online isn’t a consulting group and plans to offer products to publishers as well as work with them on strategy.

via Brill, Crovitz, Hindery Launch E-Commerce Venture For News Business | paidContent.org

04.14.09 | Agencies, Products & Services

Digital Shops Embrace Cheap Chic (via @karenmcgrane)

04.13.09 | Agencies

 

New ventures such as Abrams Research are blurring the lines between journalism, public relations, and corporate advertising.

via Now Comes the Journalist-Consultant – BusinessWeek

04.03.09 | Agencies

Agencies

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