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Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.
By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined.
via Dan Roth, The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine.
The solution to complex infographic ideas? These guys have chops that give Edward Tufte and The New York Times infographics squad a run for their money. But what a letdown. Where’s the beef? The data?via Craig Bromberg Do ya dig the New Mediators?.
Dancing Ink Productions (DIP) is a full-service creative company that develops business strategy, immersive narrative and mixed-media, mixed-reality content, games, conferences and other events for a new global culture and economy in the Imagination Age.
Stephanie Sarofian, Senior Vice President, Managing Director
John McCarus, Vice President, Group Development Director
Christine Beardsell, Vice President, Group Creative Director
Steve Torrisi, Vice President, Executive Producer
Marta Infante-Stajek, Business Affairs
Sarah Passe, Content Development Manager
via The Newfronts 2009.
Crovitz stressed that Journalism Online isn’t a consulting group and plans to offer products to publishers as well as work with them on strategy.
via Brill, Crovitz, Hindery Launch E-Commerce Venture For News Business | paidContent.org
New ventures such as Abrams Research are blurring the lines between journalism, public relations, and corporate advertising.
via Now Comes the Journalist-Consultant – BusinessWeek
Code and Theory designed Tina Brown’s The Daily Beast.
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