AOL is trying its most ambitious super-content project yet with freelance content site Seed.com: offering 2,000 $50 assignments on SXSW bands for its music site Spinner.com.

via David Kaplan, AOL Tries To Seed SXSW With Coverage Of 2,000 Bands | paidContent. Seed’s official launch post.

Privately, some within Google maintain that it is not their fault if media companies cannot monetise the traffic they are being sent by the search engine. Media companies need to become far better at exploiting their digital inventory.

Google’s Josh Cohen: Publishers Still Need Us | paidContent.

Current TV’s retrenchment shows the difficulty of grafting the freewheeling culture and sensibilities that have thrived over the Internet onto established mediums like television, where viewers often expect slickly produced programs and big-name personalities.

via Current TV to shift from video format — latimes.com.

It’s possible, however, that the Internet content idea was clever, even if the execution was terrible. [....] Yahoo’s new strategy hinges on a basic premise that many have figured out, but some still don’t get: The Internet demands a unique approach to content creation. You can’t just pick up a newspaper or television and plug it into an Ethernet jack.

via Tom Krazit, Yahoo betting on content biz revival | Relevant Results – CNET News.