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	<title>Predicate, LLC &#187; Industry Events</title>
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	<link>http://predicate-llc.com</link>
	<description>Predicate is a New York-based content strategy practice for digital publishers.</description>
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		<title>McGrane on Content Strategy As &#8220;Information Architecture Over Time&#8221;</title>
		<link>http://predicate-llc.com/link-blog/text/karen-mcgrane_interview/</link>
		<comments>http://predicate-llc.com/link-blog/text/karen-mcgrane_interview/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 15:00:14 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Specialists]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Text]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=8502</guid>
		<description><![CDATA[One of the best descriptions of content strategy I&#8217;ve ever heard is “information architecture over time.” I think there&#8217;s a great number of things that may happen to a website&#8217;s content over time, causing it to change and evolve as users work together to create and maintain more and more content, and it&#8217;s not always [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>One of the best descriptions of content strategy I&#8217;ve ever heard is “information architecture over time.” I think there&#8217;s a great number of things that may happen to a website&#8217;s content over time, causing it to change and evolve as users work together to create and maintain more and more content, and it&#8217;s not always clear whose job it is to maintain and weed out all that content. So I think content strategy is really looking across the content&#8217;s entire life cycle, not just at the current moment.</p></blockquote>
<p>via <a href="http://ideaconference.org/2010/speakers/Karen-McGrane">Karen McGrane &#8211; Speakers &#8211; IDEA2010 &#8211; Integration: Designing for Tomorrow</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Long form on the Web is &#8220;not working&#8221;</title>
		<link>http://predicate-llc.com/link-blog/video/beet-tv-long-form-journalism-on-the-web-is-not-working-time-com-managing-editor/</link>
		<comments>http://predicate-llc.com/link-blog/video/beet-tv-long-form-journalism-on-the-web-is-not-working-time-com-managing-editor/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 16:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5615</guid>
		<description><![CDATA[Beet.TV: Long form journalism on the Web is &#8220;not working,&#8221; TIME.com Managing Editor.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://blip.tv/play/goRrgZiqNwI%2Em4v" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://blip.tv/play/goRrgZiqNwI%2Em4v" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.beet.tv/2009/08/long-form-journalism-on-the-web-is-not-working-timecom-managing-editor.html">Beet.TV: Long form journalism on the Web is &#8220;not working,&#8221; TIME.com Managing Editor</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeffrey Zeldman on Content-Focused Redesign</title>
		<link>http://predicate-llc.com/link-blog/photo/jeffrey-zeldman-on-content-focused-redesign-via-warren-parsons/</link>
		<comments>http://predicate-llc.com/link-blog/photo/jeffrey-zeldman-on-content-focused-redesign-via-warren-parsons/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:00:48 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/104598026</guid>
		<description><![CDATA[Jeffrey Zeldman on content-focused redesign (via Warren Parsons)]]></description>
			<content:encoded><![CDATA[<p><img src="http://7.media.tumblr.com/hgFZXxDqTn746q1nsmxmnH0Ao1_500.jpg" alt="" /></p>
<p><a href="http://happycog.com">Jeffrey</a> <a href="http://zeldman.com">Zeldman</a> on content-focused redesign (via <a href="http://flickr.com/photos/wparsons">Warren Parsons</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask</title>
		<link>http://predicate-llc.com/uncategorized/semantic-technology-conference-kicks-off-with-keynotes-from-open-calais-and-siri-the-semantic-web-zdnet-com/</link>
		<comments>http://predicate-llc.com/uncategorized/semantic-technology-conference-kicks-off-with-keynotes-from-open-calais-and-siri-the-semantic-web-zdnet-com/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:00:27 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.predicate-llc.com/?p=3660</guid>
		<description><![CDATA[Courtesy of colleague Rachel Lovinger, a reading list of event coverage from the recent Semantic Technology 2009 conference: Karen Meyers&#8217; recap Ivan Hermans&#8217; recap Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask Semantic Technology Conference kicks off with Keynotes from Open Calais and Siri &#124; ZDNet.com NYT Embraces Linked Data [...]]]></description>
			<content:encoded><![CDATA[<p>Courtesy of colleague <a href="http://blog.rachellovinger.com/">Rachel Lovinger</a>, a reading list of event coverage from the recent Semantic Technology 2009 conference:</p>
<ul>
<li>Karen Meyers&#8217; <a href="    * http://www.w3.org/QA/2009/06/reflections_on_semtech_2009.html">recap</a></li>
<li>Ivan Hermans&#8217; <a href="http://ivan-herman.name/2009/06/19/semtech2009-impression/">recap</a></li>
<li><a href="http://www.readwriteweb.com/archives/everything_to_know_about_semantic_technology_at_semtech_09.php">Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask</a></li>
<li><a href="http://blogs.zdnet.com/semantic-web/?p=300">Semantic Technology Conference kicks off with Keynotes from Open Calais and Siri</a> | ZDNet.com</li>
<li><a href="http://blogs.zdnet.com/semantic-web/?p=309">NYT Embraces Linked Data</a> | ZDNet.com</li>
<li><a title="Permanent Link to Nova Spivack interviews Wolfram Alpha's Russell Foltz-Smith" rel="bookmark" href="http://blogs.zdnet.com/semantic-web/?p=306">Nova Spivack interviews Wolfram Alpha&#8217;s Russell Foltz-Smith</a> | ZDNet.com</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Packaging Makes All the Difference</title>
		<link>http://predicate-llc.com/blog-content-topic/industry-events/the-sizzling-reception-wonderwall-has-received-%e2%80%94-advertisers-include-covergirl-disney%e2%80%99s-bridal-business-frito-lay-and-dove-%e2%80%94-shows-how-fast-a-mature-corner-of-online-media-ca/</link>
		<comments>http://predicate-llc.com/blog-content-topic/industry-events/the-sizzling-reception-wonderwall-has-received-%e2%80%94-advertisers-include-covergirl-disney%e2%80%99s-bridal-business-frito-lay-and-dove-%e2%80%94-shows-how-fast-a-mature-corner-of-online-media-ca/#comments</comments>
		<pubDate>Mon, 04 May 2009 12:24:19 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/103369152</guid>
		<description><![CDATA[The sizzling reception Wonderwall has received — advertisers include CoverGirl, Disney’s bridal business, Frito-Lay and Dove — shows how fast a mature corner of online media can change. Because celebrity sites compete with essentially the same photos and news nuggets, packaging makes all the difference.via Upstart Gossip Site Wonderwall Is Making a Big Splash &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>The sizzling reception Wonderwall has received — advertisers include CoverGirl, Disney’s bridal business, Frito-Lay and Dove — shows how fast a mature corner of online media can change. Because celebrity sites compete with essentially the same photos and news nuggets, packaging makes all the difference.<br/><br/>via <a href="http://www.nytimes.com/2009/05/04/business/media/04celebrity.html?ref=media">Upstart Gossip Site Wonderwall Is Making a Big Splash &#8211; NYTimes.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Kenneth Lerer: How We Got Here and How We Get Out of Here</title>
		<link>http://predicate-llc.com/link-blog/link/kenneth-lerer-how-we-got-here-and-how-we-get-out-of-here/</link>
		<comments>http://predicate-llc.com/link-blog/link/kenneth-lerer-how-we-got-here-and-how-we-get-out-of-here/#comments</comments>
		<pubDate>Sat, 02 May 2009 22:35:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://www.predicate-llc.com/?p=212</guid>
		<description><![CDATA[Kenneth Lerer: How We Got Here and How We Get Out of Here Kenneth Lerer delivered this speech at the Columbia Journalism School Annual New Media Lecture Series on Thursday, April 23, 2009.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.huffingtonpost.com/kenneth-lerer/how-we-got-here-and-how-w_b_191137.html">Kenneth Lerer: How We Got Here and How We Get Out of Here</a><br/><br/><br />
Kenneth Lerer delivered this speech at the Columbia Journalism School Annual New Media Lecture Series on Thursday, April 23, 2009.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;The Economist&#8217; Gets Into the Editorial Tie-In Event Business, Joining The New Yorker and Many Others</title>
		<link>http://predicate-llc.com/link-blog/link/the-economist-gets-into-the-editorial-tie-in-event-business-joining-the-new-yorker-and-many-others/</link>
		<comments>http://predicate-llc.com/link-blog/link/the-economist-gets-into-the-editorial-tie-in-event-business-joining-the-new-yorker-and-many-others/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 09:20:00 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/52746703</guid>
		<description><![CDATA[&#8216;The Economist&#8217; Gets Into the Editorial Tie-In Event Business, Joining The New Yorker and Many Others]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.portfolio.com/views/blogs/mixed-media/2008/10/01/economist-gets-a-festival-of-its-own">&#8216;The Economist&#8217; Gets Into the Editorial Tie-In Event Business, Joining The New Yorker and Many Others</a><br/></p>
]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/link/the-economist-gets-into-the-editorial-tie-in-event-business-joining-the-new-yorker-and-many-others/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur</title>
		<link>http://predicate-llc.com/link-blog/photo/cfrorg-and-mediastorm-win-emmy-for-crisis-guide-darfur/</link>
		<comments>http://predicate-llc.com/link-blog/photo/cfrorg-and-mediastorm-win-emmy-for-crisis-guide-darfur/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 13:53:04 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/51424852</guid>
		<description><![CDATA[CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur]]></description>
			<content:encoded><![CDATA[<p><img src="http://17.media.tumblr.com/hgFZXxDqTe8deav2z4csbgvCo1_500.jpg" alt=""/></p>
<p><a href="http://mediastorm.org/blog/?p=476" rel="bookmark" title="Permanent Link: CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur">CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur</a></p>
]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/cfrorg-and-mediastorm-win-emmy-for-crisis-guide-darfur/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On Balancing SEO and Editorial Integrity</title>
		<link>http://predicate-llc.com/link-blog/quote/publishing-a-news-story-at-multiple-urls-without-a-proper-publication-date-in-the-era-of-search-engine-optimization-or-seo-seems-just-a-bit-irresponsible-for-a-major-news-organization-doesn%e2%80%99/</link>
		<comments>http://predicate-llc.com/link-blog/quote/publishing-a-news-story-at-multiple-urls-without-a-proper-publication-date-in-the-era-of-search-engine-optimization-or-seo-seems-just-a-bit-irresponsible-for-a-major-news-organization-doesn%e2%80%99/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 12:41:19 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Quote]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/49734880</guid>
		<description><![CDATA[Publishing a news story at multiple URLs without a proper publication date in the era of search engine optimization, or SEO, seems just a bit irresponsible for a major news organization doesn’t it? Perhaps not as irresponsible as publishing that story to a financial newswire without reading it or, you know, confirming it–but irresponsible nonetheless. [...]]]></description>
			<content:encoded><![CDATA[<p>Publishing a news story at multiple URLs without a proper publication date in the era of search engine optimization, or SEO, seems just a bit irresponsible for a major news organization doesn’t it? <span id="more-776"></span>Perhaps not as irresponsible as publishing that story to a financial newswire without reading it or, you know, confirming it–but irresponsible nonetheless.</p>
<p>(via All Things D: <a href="http://digitaldaily.allthingsd.com/20080911/is-google-making-us-stupid-obviously/">John Paczkowski on the fallout over the United Airlines editorial error</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Observing NYT&#8217;s stock plummet, Nick Denton sticks a fork in Timesman Arthur Sulzberger</title>
		<link>http://predicate-llc.com/link-blog/link/observing-nyts-stock-plummet-nick-denton-sticks-a-fork-in-timesman-arthur-sulzberger/</link>
		<comments>http://predicate-llc.com/link-blog/link/observing-nyts-stock-plummet-nick-denton-sticks-a-fork-in-timesman-arthur-sulzberger/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 07:00:00 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/41760410</guid>
		<description><![CDATA[Observing NYT&#8217;s stock plummet, Nick Denton sticks a fork in Timesman Arthur Sulzberger]]></description>
			<content:encoded><![CDATA[<p><a href="http://gawker.com/tag/arthur-sulzberger/?i=5023796&#038;t=times-up-for-arthur-sulzberger">Observing NYT&#8217;s stock plummet, Nick Denton sticks a fork in Timesman Arthur Sulzberger</a><br/></p>
]]></content:encoded>
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