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	<title>Predicate, LLC &#124; Editorial + Content Strategy&#187; Predicate, LLC | Editorial + Content Strategy</title>
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	<link>http://predicate-llc.com</link>
	<description>Predicate is a content and editorial strategy consultancy for digital publishers based in New York.</description>
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		<title>Long form on the Web is &#8220;not working&#8221;</title>
		<link>http://predicate-llc.com/link-blog/video/beet-tv-long-form-journalism-on-the-web-is-not-working-time-com-managing-editor/</link>
		<comments>http://predicate-llc.com/link-blog/video/beet-tv-long-form-journalism-on-the-web-is-not-working-time-com-managing-editor/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 16:00:31 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://predicate-llc.com/?p=5615</guid>
		<description><![CDATA[Beet.TV: Long form journalism on the Web is &#8220;not working,&#8221; TIME.com Managing Editor.]]></description>
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<p><a href="http://www.beet.tv/2009/08/long-form-journalism-on-the-web-is-not-working-timecom-managing-editor.html">Beet.TV: Long form journalism on the Web is &#8220;not working,&#8221; TIME.com Managing Editor</a>.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeffrey Zeldman on Content-Focused Redesign</title>
		<link>http://predicate-llc.com/link-blog/photo/jeffrey-zeldman-on-content-focused-redesign-via-warren-parsons/</link>
		<comments>http://predicate-llc.com/link-blog/photo/jeffrey-zeldman-on-content-focused-redesign-via-warren-parsons/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:00:48 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/104598026</guid>
		<description><![CDATA[Jeffrey Zeldman on content-focused redesign (via Warren Parsons)]]></description>
			<content:encoded><![CDATA[<p><img src="http://7.media.tumblr.com/hgFZXxDqTn746q1nsmxmnH0Ao1_500.jpg" alt="hgFZXxDqTn746q1nsmxmnH0Ao1 500 Jeffrey Zeldman on Content Focused Redesign"  title="Jeffrey Zeldman on Content Focused Redesign" /></p>
<p><a href="http://happycog.com">Jeffrey</a> <a href="http://zeldman.com">Zeldman</a> on content-focused redesign (via <a href="http://flickr.com/photos/wparsons">Warren Parsons</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask</title>
		<link>http://predicate-llc.com/uncategorized/semantic-technology-conference-kicks-off-with-keynotes-from-open-calais-and-siri-the-semantic-web-zdnet-com/</link>
		<comments>http://predicate-llc.com/uncategorized/semantic-technology-conference-kicks-off-with-keynotes-from-open-calais-and-siri-the-semantic-web-zdnet-com/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:00:27 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Technologies]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.predicate-llc.com/?p=3660</guid>
		<description><![CDATA[Courtesy of colleague Rachel Lovinger, a reading list of event coverage from the recent Semantic Technology 2009 conference: Karen Meyers&#8217; recap Ivan Hermans&#8217; recap Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask Semantic Technology Conference kicks off with Keynotes from Open Calais and Siri &#124; ZDNet.com NYT Embraces Linked Data [...]]]></description>
			<content:encoded><![CDATA[<p>Courtesy of colleague <a href="http://blog.rachellovinger.com/">Rachel Lovinger</a>, a reading list of event coverage from the recent Semantic Technology 2009 conference:</p>
<ul>
<li>Karen Meyers&#8217; <a href="    * http://www.w3.org/QA/2009/06/reflections_on_semtech_2009.html">recap</a></li>
<li>Ivan Hermans&#8217; <a href="http://ivan-herman.name/2009/06/19/semtech2009-impression/">recap</a></li>
<li><a href="http://www.readwriteweb.com/archives/everything_to_know_about_semantic_technology_at_semtech_09.php">Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask</a></li>
<li><a href="http://blogs.zdnet.com/semantic-web/?p=300">Semantic Technology Conference kicks off with Keynotes from Open Calais and Siri</a> | ZDNet.com</li>
<li><a href="http://blogs.zdnet.com/semantic-web/?p=309">NYT Embraces Linked Data</a> | ZDNet.com</li>
<li><a title="Permanent Link to Nova Spivack interviews Wolfram Alpha's Russell Foltz-Smith" rel="bookmark" href="http://blogs.zdnet.com/semantic-web/?p=306">Nova Spivack interviews Wolfram Alpha&#8217;s Russell Foltz-Smith</a> | ZDNet.com</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Packaging Makes All the Difference</title>
		<link>http://predicate-llc.com/blog-content-topic/industry-events/the-sizzling-reception-wonderwall-has-received-%e2%80%94-advertisers-include-covergirl-disney%e2%80%99s-bridal-business-frito-lay-and-dove-%e2%80%94-shows-how-fast-a-mature-corner-of-online-media-ca/</link>
		<comments>http://predicate-llc.com/blog-content-topic/industry-events/the-sizzling-reception-wonderwall-has-received-%e2%80%94-advertisers-include-covergirl-disney%e2%80%99s-bridal-business-frito-lay-and-dove-%e2%80%94-shows-how-fast-a-mature-corner-of-online-media-ca/#comments</comments>
		<pubDate>Mon, 04 May 2009 12:24:19 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/103369152</guid>
		<description><![CDATA[The sizzling reception Wonderwall has received — advertisers include CoverGirl, Disney’s bridal business, Frito-Lay and Dove — shows how fast a mature corner of online media can change. Because celebrity sites compete with essentially the same photos and news nuggets, packaging makes all the difference.via Upstart Gossip Site Wonderwall Is Making a Big Splash &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>The sizzling reception Wonderwall has received — advertisers include CoverGirl, Disney’s bridal business, Frito-Lay and Dove — shows how fast a mature corner of online media can change. Because celebrity sites compete with essentially the same photos and news nuggets, packaging makes all the difference.<br/><br/>via <a href="http://www.nytimes.com/2009/05/04/business/media/04celebrity.html?ref=media">Upstart Gossip Site Wonderwall Is Making a Big Splash &#8211; NYTimes.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kenneth Lerer: How We Got Here and How We Get Out of Here</title>
		<link>http://predicate-llc.com/link-blog/link/kenneth-lerer-how-we-got-here-and-how-we-get-out-of-here/</link>
		<comments>http://predicate-llc.com/link-blog/link/kenneth-lerer-how-we-got-here-and-how-we-get-out-of-here/#comments</comments>
		<pubDate>Sat, 02 May 2009 22:35:12 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Industry Shift]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://www.predicate-llc.com/?p=212</guid>
		<description><![CDATA[Kenneth Lerer: How We Got Here and How We Get Out of Here Kenneth Lerer delivered this speech at the Columbia Journalism School Annual New Media Lecture Series on Thursday, April 23, 2009.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.huffingtonpost.com/kenneth-lerer/how-we-got-here-and-how-w_b_191137.html">Kenneth Lerer: How We Got Here and How We Get Out of Here</a><br/><br/><br />
Kenneth Lerer delivered this speech at the Columbia Journalism School Annual New Media Lecture Series on Thursday, April 23, 2009.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;The Economist&#8217; Gets Into the Editorial Tie-In Event Business, Joining The New Yorker and Many Others</title>
		<link>http://predicate-llc.com/link-blog/link/the-economist-gets-into-the-editorial-tie-in-event-business-joining-the-new-yorker-and-many-others/</link>
		<comments>http://predicate-llc.com/link-blog/link/the-economist-gets-into-the-editorial-tie-in-event-business-joining-the-new-yorker-and-many-others/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 09:20:00 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/52746703</guid>
		<description><![CDATA[&#8216;The Economist&#8217; Gets Into the Editorial Tie-In Event Business, Joining The New Yorker and Many Others]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.portfolio.com/views/blogs/mixed-media/2008/10/01/economist-gets-a-festival-of-its-own">&#8216;The Economist&#8217; Gets Into the Editorial Tie-In Event Business, Joining The New Yorker and Many Others</a><br/></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur</title>
		<link>http://predicate-llc.com/link-blog/photo/cfrorg-and-mediastorm-win-emmy-for-crisis-guide-darfur/</link>
		<comments>http://predicate-llc.com/link-blog/photo/cfrorg-and-mediastorm-win-emmy-for-crisis-guide-darfur/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 13:53:04 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/51424852</guid>
		<description><![CDATA[CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur]]></description>
			<content:encoded><![CDATA[<p><img src="http://17.media.tumblr.com/hgFZXxDqTe8deav2z4csbgvCo1_500.jpg" alt="hgFZXxDqTe8deav2z4csbgvCo1 500 CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur"  title="CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur" /></p>
<p><a href="http://mediastorm.org/blog/?p=476" rel="bookmark" title="Permanent Link: CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur">CFR.org and MediaStorm win Emmy for Crisis Guide: Darfur</a></p>
]]></content:encoded>
			<wfw:commentRss>http://predicate-llc.com/link-blog/photo/cfrorg-and-mediastorm-win-emmy-for-crisis-guide-darfur/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On Balancing SEO and Editorial Integrity</title>
		<link>http://predicate-llc.com/link-blog/quote/publishing-a-news-story-at-multiple-urls-without-a-proper-publication-date-in-the-era-of-search-engine-optimization-or-seo-seems-just-a-bit-irresponsible-for-a-major-news-organization-doesn%e2%80%99/</link>
		<comments>http://predicate-llc.com/link-blog/quote/publishing-a-news-story-at-multiple-urls-without-a-proper-publication-date-in-the-era-of-search-engine-optimization-or-seo-seems-just-a-bit-irresponsible-for-a-major-news-organization-doesn%e2%80%99/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 12:41:19 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Editorial & Programming]]></category>
		<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Quote]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/49734880</guid>
		<description><![CDATA[Publishing a news story at multiple URLs without a proper publication date in the era of search engine optimization, or SEO, seems just a bit irresponsible for a major news organization doesn’t it? Perhaps not as irresponsible as publishing that story to a financial newswire without reading it or, you know, confirming it–but irresponsible nonetheless. [...]]]></description>
			<content:encoded><![CDATA[<p>Publishing a news story at multiple URLs without a proper publication date in the era of search engine optimization, or SEO, seems just a bit irresponsible for a major news organization doesn’t it? <span id="more-776"></span>Perhaps not as irresponsible as publishing that story to a financial newswire without reading it or, you know, confirming it–but irresponsible nonetheless.</p>
<p>(via All Things D: <a href="http://digitaldaily.allthingsd.com/20080911/is-google-making-us-stupid-obviously/">John Paczkowski on the fallout over the United Airlines editorial error</a>)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Observing NYT&#8217;s stock plummet, Nick Denton sticks a fork in Timesman Arthur Sulzberger</title>
		<link>http://predicate-llc.com/link-blog/link/observing-nyts-stock-plummet-nick-denton-sticks-a-fork-in-timesman-arthur-sulzberger/</link>
		<comments>http://predicate-llc.com/link-blog/link/observing-nyts-stock-plummet-nick-denton-sticks-a-fork-in-timesman-arthur-sulzberger/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 07:00:00 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/41760410</guid>
		<description><![CDATA[Observing NYT&#8217;s stock plummet, Nick Denton sticks a fork in Timesman Arthur Sulzberger]]></description>
			<content:encoded><![CDATA[<p><a href="http://gawker.com/tag/arthur-sulzberger/?i=5023796&#038;t=times-up-for-arthur-sulzberger">Observing NYT&#8217;s stock plummet, Nick Denton sticks a fork in Timesman Arthur Sulzberger</a><br/></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magazines 24/7: February 2008 Program Highlights</title>
		<link>http://predicate-llc.com/link-blog/link/magazines-247-february-2008-program-highlights/</link>
		<comments>http://predicate-llc.com/link-blog/link/magazines-247-february-2008-program-highlights/#comments</comments>
		<pubDate>Sat, 17 May 2008 14:56:06 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
				<category><![CDATA[Industry Events]]></category>
		<category><![CDATA[Link]]></category>

		<guid isPermaLink="false">http://predicate.tumblr.com/post/35162052</guid>
		<description><![CDATA[Magazines 24/7: February 2008 Program Highlights]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.magazine.org/digital/25186.cfm">Magazines 24/7: February 2008 Program Highlights</a><br/></p>
]]></content:encoded>
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