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As a newsletter editor, you’ll sometimes feel like you’re stranded on a desert island, without a good story idea anywhere in sight. Actually, you’re swimming in a sea of material, if you know where to look. Here are 18 ready-made story ideas to choose from…
Ahern Communications, Ink.: Content / / 18 Newsletter Story Ideas: A Checklist.
Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy.
via Stephanie Clifford, Survey Finds Slack Standards at Magazine Web Sites – NYTimes.com.
Has there ever been so much public blowback from a magazine’s own writers about a site redesign?
via Gillian Reagan, Atlantic Bloggers Blowback On New Site Design, Editors Say The Site Is User-Friendly, Needs To Make Money.
[T]reating blogs as a series of headlines, designed to maximize pageviews, is a deep misunderstanding of blogs, their reader communities and their integrity. I hope they get restored to their previous coherence, and these amorphous “channels” gain some editorial identity. I hope writers like Fallows and Goldberg aren’t treated as random fodder – anchors! – for “channels”. I believe in the Atlantic as a place for writing. The redesign seems to me to ooze casual indifference to that and to the respect that individual writers deserve.
via Andrew Sullivan, quoted by Adrian Chen, Borg-like Atlantic Redesign Sparks Blogger Identity Crisis – The Atlantic – Gawker.
“Creating content for the web is an art and a science. There has been a lot of talk now about the science,” said Break.com CEO Keith Richman. “Those guys studying the science of it will be forced eventually to focus on the art of it.”
via Michael Learmonth, Lowered Expectations: Web Redefines ‘Quality’.
But I actually think stock and flow is the master metaphor for media today. Here’s what I mean:
I feel like flow is ascendant these days, for obvious reasons—but we neglect stock at our own peril.
via Robin Sloan, Stock and flow « Snarkmarket.
AOL is trying its most ambitious super-content project yet with freelance content site Seed.com: offering 2,000 $50 assignments on SXSW bands for its music site Spinner.com.
via David Kaplan, AOL Tries To Seed SXSW With Coverage Of 2,000 Bands | paidContent. Seed’s official launch post.
That’s right folks. Drudge beats every original content news site by a two to one margin.
Drudge is also one of the largest news sites that isn’t built on an offline brand or a communications portal.
Still thinks sending people away with links is not a good strategy online?
News Site That Sends Readers Away With Links Has Highest Engagement (via Publishing 2.0)
This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.