The real loser here is the middle take. This is what the weeklies like Time and Newsweek have historically offered: reportage and essays produced a few days after major events, with a bit of analysis sprinkled on top. They’re neither fast enough to be conversational nor slow enough to be truly deep. The Internet has essentially demonstrated how unsatisfying that sort of thinking can be.

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We have the ability to predict the performance of an article on the front page into the future—and empowered with that information we generate real-time recommendations on what articles to place where on the front page,” [Visual Revenue] CEO Dennis Mortensen wrote in a blog post.

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Byrne’s solution [...] is to create the role of a digital producer who resides in editorial but acts as a liaison between development and editorial. Keeping the job editorially focused is important because the technical side lacks an overarching understanding of all the moving parts, such as how editorial works with the business side[.]

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The dovetailing of editorial and advertorial aids in building a more personal relationship with the consumer and drawing them in. “It’s about getting a brand message across in a much more engaging and exciting way than a pure print advertisement. You’re telling a story, making it more emotional and getting the consumer to be more interested in that story. (more…)

The Association of Publishing Agencies (APA) is the representative body for the customer publishing industry. Our members are agencies who produce effective editorial content in print and online for client brands.

Customer Magazines & Customer Publishing – Association of Publishing Agencies – APA.

Facebook’s own internal data, looking at major news sites’ presence within Facebook, found that “provocative” or “passionate” stories generated two to three times the engagement of other stories.

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1. Process Efficiency. Content developers are knowledge workers, and an efficiency goal is to create more time that can be spent on the important tasks associated with content creation. Using a CCMS to produce content supports efficient processes by reducing, and sometimes eliminating, rote tasks such as searching, cutting and pasting, checking for identical changes in multiple places, and repetitive set-ups for generating content output.

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