My outsider’s perception is that the main site gave its business spin off very little editorial real estate. And that it seldom pointed a traffic firehose toward its little brother. And folks who know about this stuff tell me that people inside the company had the same perception.

[...] Ultimately, if the thing didn’t work on its own, it didn’t work on its own. But I’m a pretty regular Slate reader, and I frequently found that I learned about something The Big Money was running from someplace other than Slate.

via Peter Kafka, The Big Money Isn’t Enough. Slate Shuts Down Business Site After Two Years | MediaMemo | AllThingsD.

The whole concept of “content marketing” puts downward pressure on the quality of the content. It becomes about quantity, instead of quality.

The job of content should be to attract, engage and delight your readers. That way, they’ll keep reading. And they’ll find your sales pages, because they were impressed by your content pages.

via Nick Usborne, Why I don’t much like the phrase, “content marketing”.

Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.

via Meredith Makes Inroads on Madison Avenue – WSJ.com.

Stephanie Sarofian, Senior Vice President, Managing Director

John McCarus, Vice President, Group Development Director

Christine Beardsell, Vice President, Group Creative Director

Steve Torrisi, Vice President, Executive Producer

Marta Infante-Stajek, Business Affairs

Sarah Passe, Content Development Manager

via The Newfronts 2009.