Predicate, LLC | Editorial + Content Strategy» Predicate, LLC | Editorial + Content Strategy

On Disliking “Content Marketing”

Jeffrey — Thu, 29 Jul 2010 15:00:54 +0000

The whole concept of “content marketing” puts downward pressure on the quality of the content. It becomes about quantity, instead of quality.

The job of content should be to attract, engage and delight your readers. That way, they’ll keep reading. And they’ll find your sales pages, because they were impressed by your content pages.

via Nick Usborne, Why I don’t much like the phrase, “content marketing”.

Henry Jenkins on Transmedia Storytelling

Jeffrey — Tue, 30 Mar 2010 16:00:06 +0000

Watch Henry Jenkins discuss Transmedia Storytelling (video) « theory.isthereason.

Meredith Goes Madison Avenue

Jeffrey — Wed, 10 Mar 2010 16:00:07 +0000

Over the past few years, the magazine publisher has bought up a series of digital-ad agencies to create a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.

via Meredith Makes Inroads on Madison Avenue – WSJ.com.

The Answer Factory

Jeffrey — Fri, 20 Nov 2009 16:00:26 +0000

By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined.

via Dan Roth, The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine.

Digitas Bullish on Web Series

Jeffrey — Fri, 28 Aug 2009 15:00:56 +0000

The media agency Digitas is doing its part to ferry more money into the Web video business. It expects to book about 10 new advertising deals stemming from the “NewFront” Web video showcase it hosted along with its visit to the Cannes Lion International Advertising Festival, both in early June.

Buoyed by that success, the agency will now bring a smaller version of the NewFront to its regional offices and advertisers around the country starting this week. Joining Digitas in the mini road show will be DECA, EQAL, Next New Networks, blip.tv, CBS Interactive, Creative Artists Agency, Reveille and others, said John McCarus, VP and ground director for brand content at the Third Act, the branded entertainment arm of the media agency.

via Digitas Bullish on Web Series, Takes Its ‘Act’ On The Road.

CollegeHumor Eviscerates the Branded Content Industry

Jeffrey — Sat, 13 Jun 2009 13:05:08 +0000

Beet.TV: IAC’s CollegeHumor Lands Big Integrated Campaign with GeneriTech (Not!).

About Dancing Ink Productions

Jeffrey — Tue, 09 Jun 2009 13:20:26 +0000

Dancing Ink Productions (DIP) is a full-service creative company that develops business strategy, immersive narrative and mixed-media, mixed-reality content, games, conferences and other events for a new global culture and economy in the Imagination Age.

via About : Dancing Ink Productions.

The nature of editorial is to evolve

Jeffrey — Tue, 09 Jun 2009 13:18:26 +0000

The Twitter era is just one example of how fast our habits and media consumption habits are changing our editorial and content strategies.

via Advance » Blog Archive » The nature of editorial is to evolve.

The Third Act, a branded content arm of Digitas

Jeffrey — Tue, 09 Jun 2009 13:11:17 +0000

Stephanie Sarofian, Senior Vice President, Managing Director

John McCarus, Vice President, Group Development Director

Christine Beardsell, Vice President, Group Creative Director

Steve Torrisi, Vice President, Executive Producer

Marta Infante-Stajek, Business Affairs

Sarah Passe, Content Development Manager

via The Newfronts 2009.

Custom for dummies

Jeffrey — Tue, 09 Jun 2009 12:54:39 +0000

And as long as brands insist on control, they’re playing a losing bet.

via Custom for dummies.