Notes on Content

Custom & Branded Content

A running report on must-read news, analysis and resources from the content industry. Updated frequently. »


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09.01.10 | Custom & Branded Content, Platforms & Channels, Products & Services

My outsider’s perception is that the main site gave its business spin off very little editorial real estate. And that it seldom pointed a traffic firehose toward its little brother. And folks who know about this stuff tell me that people inside the company had the same perception. [...] Ultimately, if the thing didn’t work on its own, it didn’t work on its own. But I’m a pretty regular Slate reader, and I frequently found that I learned about something The Big Money was running from someplace other than Slate.
via Peter Kafka, The Big Money Isn’t Enough. Slate Shuts Down Business Site After Two Years | MediaMemo | AllThingsD.

08.13.10 | Business Strategy, Content Management, Custom & Branded Content, Enterprise

DaylifeIntroducing Daylife SmartSections | Vimeo. Via Paul Boutin, Daylife gives publishers self-updating topic pages | VentureBeat.

08.12.10 | Content Management, Content Strategy, Custom & Branded Content, Products & Services

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07.29.10 | Advertising & Marketing, Custom & Branded Content

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03.30.10 | Content Specialists, Custom & Branded Content, Emerging Media, Video

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03.10.10 | Advertising & Marketing, Agencies, Custom & Branded Content

 
By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined. via Dan Roth, The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine.

11.20.09 | Agencies, Business Strategy, Custom & Branded Content, Editorial & Programming, Industry Shift

 

The media agency Digitas is doing its part to ferry more money into the Web video business. It expects to book about 10 new advertising deals stemming from the “NewFront” Web video showcase it hosted along with its visit to the Cannes Lion International Advertising Festival, both in early June. Buoyed by that success, the agency will now bring a smaller version of the NewFront to its regional offices and advertisers around the country starting this week. Joining Digitas in the mini road show will be DECA, EQAL, Next New Networks, blip.tv, CBS Interactive, Creative Artists Agency, Reveille and others, said John McCarus, VP and ground director for brand content at the Third Act, the branded entertainment arm of the media agency.
via Digitas Bullish on Web Series, Takes Its 'Act' On The Road.

08.28.09 | Custom & Branded Content, Video



Beet.TV: IAC's CollegeHumor Lands Big Integrated Campaign with GeneriTech (Not!).

06.13.09 | Custom & Branded Content, Industry Shift

Dancing Ink Productions (DIP) is a full-service creative company that develops business strategy, immersive narrative and mixed-media, mixed-reality content, games, conferences and other events for a new global culture and economy in the Imagination Age. via About : Dancing Ink Productions.

06.09.09 | Agencies, Custom & Branded Content, Emerging Media

 
The Twitter era is just one example of how fast our habits and media consumption habits are changing our editorial and content strategies. via Advance » Blog Archive » The nature of editorial is to evolve.

06.09.09 | Custom & Branded Content, Editorial & Programming, Industry Shift

Stephanie Sarofian, Senior Vice President, Managing Director John McCarus, Vice President, Group Development Director Christine Beardsell, Vice President, Group Creative Director Steve Torrisi, Vice President, Executive Producer Marta Infante-Stajek, Business Affairs Sarah Passe, Content Development Manager via The Newfronts 2009.

06.09.09 | Agencies, Custom & Branded Content, Industry Shift

Custom & Branded Content

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