By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined.

via Dan Roth, The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine.

The media agency Digitas is doing its part to ferry more money into the Web video business. It expects to book about 10 new advertising deals stemming from the “NewFront” Web video showcase it hosted along with its visit to the Cannes Lion International Advertising Festival, both in early June.

Buoyed by that success, the agency will now bring a smaller version of the NewFront to its regional offices and advertisers around the country starting this week. Joining Digitas in the mini road show will be DECA, EQAL, Next New Networks, blip.tv, CBS Interactive, Creative Artists Agency, Reveille and others, said John McCarus, VP and ground director for brand content at the Third Act, the branded entertainment arm of the media agency.

via Digitas Bullish on Web Series, Takes Its ‘Act’ On The Road.

The Twitter era is just one example of how fast our habits and media consumption habits are changing our editorial and content strategies.

via Advance » Blog Archive » The nature of editorial is to evolve.

And as long as brands insist on control, they’re playing a losing bet.

via Custom for dummies.

Demand Studios delivers spot-on and unique high-quality content — more than 20,000 articles and 10,000 videos every month. Our videos, which appear on our media and entertainment websites and on the sites of our brand partners, are viewed more than 33 million times every month.

via Demand Studios and the rise of content sharecropping

At the end of a long day recently, he showed a visitor screen grabs of four Web pages on his Macbook Air. “When you look at the top news sites, they often look almost identical,” he says, gesturing to the home pages of CNN, ABC News, The Wall Street Journal and Yahoo News. (more…)