A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »
I tend to use maybe six to eight words in a headline, to try to keep it on a single line. Nothing is worse than overdoing it by one word, which appears as an ‘orphan’ on the second line. This is mainly for aesthetic reasons, but think about retweets too (you want to leave 30-40 characters of extra space for the tweeter to add a comment).
Curated.by’s idea […], “an algorithm that shows you which painting people are going to stand in front of the longest at a museum”.
via MG Siegler, Curated.by Aims To Be The “Smithsonian Of The Web”, But They Need Your Help | TechCrunch.
Monetize the Experience, the Insight, and the Audience. Not the Access.
via Ritik Dholakia, How the Magazine Industry Can Save Itself | Co.Design.
Properly managed, content has fabulous potential to deliver value. But too many organizations treat their website like a coalmine when they should be managing it like a goldmine. As web professionals we must continue to build the business case for the investment in a continuous improvement model. The value is unquestionably there.
Denton’s done with blogging; his next target is finding an even more profitable form of new media that blends aspects of blogging, magazine journalism, and TV.
via Dylan Tweney, Gawker Gives Up on Blogging (And That’s a Good Thing!) | Epicenter | Wired.com.
TV is simply one more kind of digital content that needs a strategy. […] In this nebulous, fledgling relationship between TV and the Internet, Jimmy Fallon and Ashton Kutcher are standing out as leaders.
Lessons from NBC’s Late Night:
Forty percent of Groupon’s writers have prior journalism experience, 70 percent were creative writers and 20 percent wrote marketing or business copy. As of this writing, there are 59 writers, 16 editors, 15 image designers, 24 fact-checkers, 11 copy editors and four editorial recruiters. They’ve hired 40 writers in the last six months.
This also points to the need for new platforms that allow these media companies to syndicate their content. Proliferation of individual apps or channels is not the new model. Google/Yahoo news isn’t the new model – they’ve been surpassed by Facebook already. Community sites like Digg and Reddit are not even in the running.
It is an illuminating look into how AOL, a company with hundreds of millions in dollars in annual funding, is trying to turn itself into a 21st century media giant on the fly.
Some tidbits:
The AOL Way should have…
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