Notes on Content

Content Strategy

A running report on must-read news, analysis and resources from the content industry. Updated frequently. »


“Why do we need content strategy?! We have an editorial team!” --Anonymous Client In my consulting experience I’ve heard this statement enough times that I’m willing to facilitate a kumbaya moment for content representatives of both sides.  Let this post be such a record. How Consultant and In-house Content Folks Can Play Nice | Erin Scime.

How Consultant and In-house Content Folks Can Play Nice

11.19.09 | Content Strategy, Editorial & Programming, Theory & Practice

The Elements of Editorial Strategy | The UX Workshop.

11.17.09 | Agencies, Content Strategy, Editorial & Programming, Theory & Practice

 
Curation goes one step beyond aggregation by adding an active, ongoing editorial component. Curation and aggregation are similar in but a few ways. They both want to take lots of content and put it in a place [framework, feed, database, etc.] and they both seek to separate the wheat from the chaff. Most importantly, they both require a strategy. via Clinton Forry, Content-ment: Content Curation versus Content Aggregation: A Velvet Mr. T Painting.

11.16.09 | Content Strategy, Editorial & Programming, Theory & Practice

A project may be RFP’ed for a new website on an existing infrastructure—while the answer may lie in a CMS assessment that is outside that scope. Scope is not about padding the bill, it is about finding the best solution and implementing it.Content Strategy is the tool that unearths and assembles the puzzle pieces spread across legacy systems, marketing agendas, newsletters, content, code, DB’s and design. CS will grow in proportion to the depth it digs, both across other practices and intra-project. via Ian Alexander, Content Strategy is My Micro-Scope | Eat Media Blog.

11.12.09 | Content Strategy, Theory & Practice

Maybe this disconnect shouldn’t be surprising. As much fun as I often have with a good magazine, few of them will make it into the annals of great user interfaces. If they did think of user (or reader) experience first,  you wouldn’t find the table of contents sprinkled lightly amidst the first 30 pages of ads, and you’d never be asked to jump to anything, even within the confines of each issue. via Catharine P. Taylor, Note to 'Vanity Fair': This Isn't How to Integrate Print and the Web | BNET Media Blog | BNET, bnet.

Crosspromotion and the Print-web “Jump”

11.09.09 | Content Strategy, Platforms & Channels, Theory & Practice

 
A strong process for a CMS migration doesn't just look at one dimension (for example, just design), but looks at the relationships, team, tools, and pages that truly make a large site happen.
via Web Site Migration, Implementation, or Redesign in Five Steps | Hobbs on Tech.

11.04.09 | Content Management, Content Strategy, Theory & Practice

Jeffrey Zeldman on content-focused redesign (via Warren Parsons)

Jeffrey Zeldman on Content-Focused Redesign

10.28.09 | Content Strategy, Industry Events

[T]here is [an] angle to taxonomy construction which is more aligned with editorial scope and vision - this is what we can call a topic strategy. In this sense, topic strategies are based on larger strategy that defines the content ownership areas your brand covers, distinguishes your content from competitors and gives your editorial team a sense the scope, depth and prioritizes highly on-brand topics to pursue ... via How to Build a Topic Strategy | Erin Scime.

10.20.09 | Content Strategy, Editorial & Programming, Theory & Practice

The Song Decoders at Pandora, by Rob Walker.

The Content Strategy of Pandora

10.19.09 | Content Strategy, Industry Shift, Products & Services

Content Gone Wild and Rachel Lovinger recommends further reading.

10.16.09 | Content Strategy, Theory & Practice

Metators are really contextualizers. They look beyond the item of information itself to understand things like its relationships, impact, trajectory, findability, alternate formats, and potential consumption profile.
via Trends: Let us now praise metators.

09.09.09 | Content Specialists, Content Strategy

High-quality curation + aggregation - Pooling ideas.

Visualizing Aggregation and Curation

09.04.09 | Content Strategy, Editorial & Programming, Theory & Practice

Content Strategy

This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.