Notes on Content

Content Strategy

A running report on must-read news, analysis and resources from the content industry. Updated frequently. »



Margot Bloomstein on Content Strategy: What’s In It For You? at Refresh Boston
.

Margot Bloomstein on Content Strategy

01.22.10 | Content Strategy

There are 3 key factors that are crucial to empowering authors:

  • the big picture — authors need a clear understanding of where their content fits within the intranet
  • technical skills — authors must be confident they know how to write and / or publish content
  • sense of ownership — the motivation to contribute, including clearly defined responsibilities

How to empower authors » Step Two Designs, Catherine Grenfell.

01.13.10 | Content Strategy, Organizational Effectiveness, Theory & Practice

 

To most people, editors are wordsmiths [....] but it is a very limited understanding of the role.

Prasanna Lal Das, An editor is not just a wordsmith.

01.11.10 | Content Strategy, Editorial & Programming, Theory & Practice

 

He also says that ultimately MSN will customize its content to a users’ interests. Already, the site is testing topic-centric versions of its home page. However, Jorgensen says that the site could eventually automatically customize content based on a user’s behavior and interests. (more…)

12.14.09 | Content Strategy, Launch/Relaunch

The Inside Word: Social Media Is Losing Its Authenticity | paidContent.

12.14.09 | Content Strategy, Editorial & Programming

 

The web is designed to be consumed by humans, and much of the rich, useful information our websites contain, is inaccessible to machines. People can cope with all sorts of variations in layout, spelling, capitalization, color, position, and so on, and still absorb the intended meaning from the page. Machines, on the other hand, need some help.

A new kind of web—a semantic web—would be made up of information marked up in such a way that software can also easily understand it.

via A List Apart: Articles: Introduction to RDFa.

12.14.09 | Content Strategy, Editorial & Programming

“Why do we need content strategy?! We have an editorial team!” –Anonymous Client

In my consulting experience I’ve heard this statement enough times that I’m willing to facilitate a kumbaya moment for content representatives of both sides.  Let this post be such a record.

How Consultant and In-house Content Folks Can Play Nice | Erin Scime.

How Consultant and In-house Content Folks Can Play Nice

11.19.09 | Content Strategy, Editorial & Programming, Theory & Practice

The Elements of Editorial Strategy | The UX Workshop.

11.17.09 | Agencies, Content Strategy, Editorial & Programming, Theory & Practice

 

Curation goes one step beyond aggregation by adding an active, ongoing editorial component.

Curation and aggregation are similar in but a few ways. They both want to take lots of content and put it in a place [framework, feed, database, etc.] and they both seek to separate the wheat from the chaff. Most importantly, they both require a strategy.

via Clinton Forry, Content-ment: Content Curation versus Content Aggregation: A Velvet Mr. T Painting.

11.16.09 | Content Strategy, Editorial & Programming, Theory & Practice

A project may be RFP’ed for a new website on an existing infrastructure—while the answer may lie in a CMS assessment that is outside that scope. Scope is not about padding the bill, it is about finding the best solution and implementing it.Content Strategy is the tool that unearths and assembles the puzzle pieces spread across legacy systems, marketing agendas, newsletters, content, code, DB’s and design. CS will grow in proportion to the depth it digs, both across other practices and intra-project.

via Ian Alexander, Content Strategy is My Micro-Scope | Eat Media Blog.

11.12.09 | Content Strategy, Theory & Practice

moz screenshot Crosspromotion and the Print web Jump Crosspromotion and the Print web Jump

Maybe this disconnect shouldn’t be surprising. As much fun as I often have with a good magazine, few of them will make it into the annals of great user interfaces. If they did think of user (or reader) experience first,  you wouldn’t find the table of contents sprinkled lightly amidst the first 30 pages of ads, and you’d never be asked to jump to anything, even within the confines of each issue.

via Catharine P. Taylor, Note to ‘Vanity Fair’: This Isn’t How to Integrate Print and the Web | BNET Media Blog | BNET, bnet.

Crosspromotion and the Print-web “Jump”

11.09.09 | Content Strategy, Platforms & Channels, Theory & Practice

 

A strong process for a CMS migration doesn’t just look at one dimension (for example, just design), but looks at the relationships, team, tools, and pages that truly make a large site happen.

via Web Site Migration, Implementation, or Redesign in Five Steps | Hobbs on Tech.

11.04.09 | Content Management, Content Strategy, Theory & Practice

Content Strategy

This content has been aggregated from external sources. Learn more about linkblogging and my use of it here. Authors, publishers and tipsters are welcome to contact me.