So when I hear that Forbes.com, notorious den of high-pressure churnalism, has found religion, I’m not surprised that it’s no less calculating than what came before.

It’s not that I think this operation will fail; It’s that I’m afraid it will succeed. (more…)

Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.

In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis.

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In the never-ending quest to get page views, the choices writers and editors are making to attract eyeballs and drive traffic are creating a new breed of low-brow, gimmicky disposable content. At its best it adds little insight and at its worst amounts to a slimy bait-and-switch (catchy headline, nothing to say in the article).

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It’s clear that publishing and editorial work, marketing, library science, and information science are all somewhere on our family tree—and so too is the curatorial tradition as it’s found in galleries and museums.

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This wave has two faces. One is the trend towards more minimal, readable designs. The other is the imperative to make content as easily reformattable as possible, separating content from the designs in which it’s initially clothed.

You can see it at work in tools like Instapaper and Readability. You can see it in applications like Flipboard, which filter and reformat news through the lens of your social network. (more…)

The editorial calendar of your website’s future content is extremely helpful to whomever is in charge of your site’s ongoing maintenance. This ensures that all work will be created on-time, as planned, and without surprises. It is also important to regularly update your team, company, or client with upcoming projects, and verify that all dates and projects are completely updated.

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