Predicate, LLC » Content Strategy

An App Is Not a Content Strategy

Jeffrey — Mon, 29 Aug 2011 15:00:58 +0000

Scarcity is not a viable business model on the Internet.

Fred Wilson, via Mathew Ingram, If an App Is Your Content Strategy, You Are Doomed: Tech News and Analysis «.

The 3 Elements of Content Strategy

Jeffrey — Mon, 22 Aug 2011 15:00:31 +0000

I would say that three elements of content strategy are essential: analysis, editorial, and architecture.

via Andrew Maier, Questioning Authority: Our interview with Colleen Jones, author of Clout | UX Booth.

Persuasive Design Isn’t Enough to Influence Change :: UXmatters

Jeffrey — Mon, 15 Aug 2011 15:00:35 +0000

via Colleen Jones, Three Reasons Why Persuasive Design Isn’t Enough to Influence Change :: UXmatters.

Social Media Content Strategy – 5 Tips

Jeffrey — Tue, 09 Aug 2011 15:00:43 +0000

Good content isn’t fake. It doesn’t make promises that it can’t keep. It’s human and honest. It has a personality and a point of view. It’s intrinsically social. That’s why it engages us. That’s why we follow or like your brand.

Your audiences will sniff it out if you’re pretending. But if you’re fun, honest and relevant, they’re going to recommend you to their friends. Isn’t that what social media’s all about?

via Frank Marquardt, 5 Key Tips for a Successful Social Media Content Strategy.

Why You Need An Ontology

Jeffrey — Mon, 08 Aug 2011 15:00:18 +0000

via Natalya F. Noy and Deborah L. McGuinness, Ontology Development 101: A Guide to Creating Your First Ontology.

Welcome Mats Turn Nomads Into Natives

Jeffrey — Thu, 04 Aug 2011 15:00:31 +0000

“We basically have two kinds of readers that visit the site: native readers and nomadic readers. Natives come to you because you’re you; nomadic readers are coming in from other communities or search traffic.” Welcome mats are an attempt to do what every news organization hopes to: to convert some of the nomads into natives.

via Megan Garber, National Post rolls out digital “welcome mats” » Nieman Journalism Lab » Pushing to the Future of Journalism.

Content – Develop or Cull?

Jeffrey — Fri, 29 Jul 2011 15:00:27 +0000

via Clare O’Brien, » Using numbers to plan content Johnny Holland – It’s all about interaction » Blog Archive.

Inside Forbes’ Content Strategy

Jeffrey — Tue, 26 Jul 2011 15:00:54 +0000

Inside Forbes: Our Content Strategy, Brand Power and the Path Forward – Lewis DVorkin – The Copy Box – Forbes.

National Archives Digital Preservation Policy

Jeffrey — Tue, 19 Jul 2011 15:00:58 +0000

The National Archives has developed guidance on the need for a digital preservation policy. It discusses the main success criteria for a policy and its relation to other policy areas.

Policy guidance | The National Archives.

Content Strategy Case Study in Higher Ed

Jeffrey — Thu, 14 Jul 2011 15:00:36 +0000

Our first step was to conduct a thorough content audit of these sites and all other financial aid related content within the Ithaca.edu structure. Once we knew what we had, what we didn’t, and where it lived within our site structure, we spent significant effort doing focus groups, interviews, and usability testing with key audiences (including internal staff). This helped us identify what content was working and what wasn’t. We found lots of issues, ranging from confusing transaction processes to outdated third-party content to inconsistencies in language that were tripping up our users.

via Karine Joly, Content Strategy in Higher Ed: How a Web Content Audit helped Ithaca College | collegewebeditor.com.