Content Strategy | Predicate, LLC

Notes on Content

Content Strategy

A running report on must-read news, analysis and resources from the content industry. Updated frequently. »

via Leen Jones, Time & Our Focus on Content « Winning Content.

08.30.10 | Content Strategy, Organizational Effectiveness

I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release? 2. Algorithmic prioritization: Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.) 3. Inherent prioritization: Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper? 4. Plans for growth: The organization’s plans for growing or changing the content. 5. Level of effort: The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background? 6. Metadata authoring: The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content. 7. Metadata parameters: Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display. 8. User needs: The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability. 9. Users needs (2): How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere? 10. Sample content: Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content. via Dan Brown, Letter to a Content Strategist « Greenonions.

08.24.10 | Content Strategy, Interaction Design, Organizational Effectiveness

via Richard Ingram, Get a firm grip of your web content – on Flickr.

Get a Firm Grip of Your Web Content

08.19.10 | Content Management, Content Strategy

Daylife, Introducing Daylife SmartSections | Vimeo. Via Paul Boutin, Daylife gives publishers self-updating topic pages | VentureBeat.

08.12.10 | Content Management, Content Strategy, Custom & Branded Content, Products & Services

Jonathan Kahn, Wireframes are Works of Fantasy (Pecha Kucha talk) — lucid plot.

08.06.10 | Content Strategy, Interaction Design

Curation will continue to gain momentum as more marketers start incorporating curation into their content marketing strategies and major Web outlets enhance their features to address changing user needs. Online influencers that believe content curation is here to stay will stand behind it and continue to advocate for its value.

via Christy Barksdale, Content Curation: Bringing Order to Information Overload.

08.04.10 | Advertising & Marketing, Content Strategy, Editorial & Programming

Where to buy bactrim, [F]or Slate, long-form [content]’s value proposition is also reputational, rather than strictly financial.

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07.21.10 | Business Strategy, Content Strategy, Editorial & Programming, Products & Services

Beet.TV: Half of Web Video Publishers Have Syndication Plans in Place.

07.20.10 | Content Strategy, Platforms & Channels, Video

Bactrim ds tablets, Eun will present the new AOL content structure—a slimmed-down 30-plus sites channeled into 17 “super” networks—at an all-hands meeting today. That’s a major change from the previous URL-based approach with more than 80 distinct sites, order bactrim online. G6pd deficiency bactrim, Eun explained the strategy and the thinking behind it to paidContent in one of his first interviews.

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07.16.10 | Business Strategy, Content Strategy, Editorial & Programming, Launch/Relaunch

Buy vibramycin, Publishers can not afford to throw noodles at walls. Profit margins are tight and they’d tarnish their reputations with faulty information or poorly executed creative, order vibramycin. Vibramycin dose, That’s why they have this publishing process in place. They may not be nimble, vibramycin hyclate, Vibramycin for cats, but they do have:

Reach. Published work often takes a flight path of its own, vibramycin doxycycline hyclate, Vibramycin drug, reaching audiences you’d never predict.

Respect (from their audience).

A platform for awareness.

A unique and proprietary asset.

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06.01.10 | Content Strategy, Editorial & Programming

Vibramycin generic, The way most web teams are structured makes it impossible to practice content strategy.

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05.28.10 | Content Strategy, Interaction Design, Theory & Practice

Vibramycin 100mg, “Curation is the hardest part of content strategy because it’s all about live, constantly updated content,” says CDA’s [Clare] O’Brien. “It’s not a replication of what went before, vibramycin medication, Doxycycline vibramycin, so requires a new budget line. Curation is critical to the value of a business’s intellectual property because without it, vibramycin doxycycline hyclate, Vibramycin uses, content will quickly atrophy.”

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05.21.10 | Content Strategy, Editorial & Programming

Content Strategy

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