Notes on Content

Content Specialists

A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »


Podcasting is an often overlooked corner of the media world [....] The iTunes store from Apple, where about 75 percent of the audience for podcasts looks for fresh material, contains about 150,000 regular shows featuring has-been and up-and-coming comics and sex talk, as well as mainstream fare like NPR and CNN broadcasts. (more…)

08.23.11 | Content Specialists, Enterprise, Organizational Dynamics, Platforms & Channels

 

I would say that three elements of content strategy are essential: analysis, editorial, and architecture.

via Andrew Maier, Questioning Authority: Our interview with Colleen Jones, author of Clout | UX Booth.

08.22.11 | Content Specialists, Content Strategy

via Colleen JonesThree Reasons Why Persuasive Design Isn’t Enough to Influence Change :: UXmatters.

Persuasive Design Isn’t Enough to Influence Change :: UXmatters

08.15.11 | Advertising & Marketing, Content Specialists, Content Strategy, Interaction Design & UX

The Association of Publishing Agencies (APA) is the representative body for the customer publishing industry. Our members are agencies who produce effective editorial content in print and online for client brands.

Customer Magazines & Customer Publishing – Association of Publishing Agencies – APA.

07.25.11 | Agencies, Content Specialists, Editorial & Programming, Products & Services, Resources

Most Coming Soon pages collect email addresses, but invite-only betas have their advantages. A trusted, closed environment accomplishes a number of things. A. The creation of a vetted testing community. B. The why-not-me/this-must-be-fantastic buzz factor created by an “invite-only” beta. C. The ability to iterate, reinvent and fine-tune behind closed doors with expert input.

(more…)

07.05.11 | Content Specialists, Content Strategy, Resources

LAC Group began in 1986 as Library Associates Companies (LAC) and has grown into a unique and multifaceted professional services firm, providing disciplined and innovative library, legal, information and research staffing, consulting, project management and asset management services.

LAC Group – Our People, Your Results » About Us.

06.22.11 | Content Specialists, Resources

Gruber is a great example of the new kind of one-man, self-publishing empire, made possible by the advent of free/cheap publishing tools, inexpensive web hosting, and advertisers that will pay for influence, and not just mass “reach.”

via Dan Frommer, REVEALED: Daring Fireball’s Impressive Traffic Stats | Business Insider.

06.16.11 | Business Strategy, Content Specialists, Enterprise

It’s clear that publishing and editorial work, marketing, library science, and information science are all somewhere on our family tree—and so too is the curatorial tradition as it’s found in galleries and museums.

(more…)

06.09.11 | Content Specialists, Content Strategy, Editorial & Programming, Theory & Practice

 

[U]ntil we routinely leave our clients and projects with a solid understanding of long-term publishing and content management costs, needs, and processes, we’re glossing over a really important part of content strategy.

via Erin Kissane, Curation Conclusions : Incisive.nu.

06.02.11 | Content Specialists, Content Strategy, Resources

We also used this opportunity to pursue a very streamlined, aggressively minimalist approach to the presentation, seriously questioning the density of information and promotional content that occurs throughout the rest of the site. Perhaps what I’m proudest of is what’s not there — all the things we managed to cut out (and the fact that at launch, they still aren’t there) and the elegant core that remains. (more…)

05.26.11 | Content Specialists, Editorial & Programming, Interaction Design & UX, Launch/Relaunch

 

People don’t muck up web projects. Bad processes do.

via Meghan Casey » 4 Web project problems content strategy can solve Johnny Holland – It’s all about interaction » Blog Archive.

05.05.11 | Content Management, Content Specialists, Content Strategy, Organizational Dynamics

I tend to use maybe six to eight words in a headline, to try to keep it on a single line. Nothing is worse than overdoing it by one word, which appears as an ‘orphan’ on the second line. This is mainly for aesthetic reasons, but think about retweets too (you want to leave 30-40 characters of extra space for the tweeter to add a comment).

(more…)

04.29.11 | Content Specialists, Content Strategy, Social Media

Content Specialists

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