Those distractions Treesaver is trying to spare us from are also what monetize the content — but Fortes says he’s not against advertising, just how we display it with the content now. By lowering the bar to the content (as he puts it), by letting users easily flip along, fewer, cleaner ads can be monetized more effectively. (more…)

Properly managed, content has fabulous potential to deliver value. But too many organizations treat their website like a coalmine when they should be managing it like a goldmine. As web professionals we must continue to build the business case for the investment in a continuous improvement model. The value is unquestionably there.

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The Dublin Core metadata standard is a simple yet effective element set for describing a wide range of networked resources.

The Dublin Core standard includes two levels:

1.  Simple Dublin Core comprises fifteen elements.

2. Qualified Dublin Core includes three additional elements (Audience, Provenance and Rights Holder), as well as a group of element refinements (also called qualifiers).

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For companies that deal with compliance issues, the technology can be crucial.

“How do you document social media? How do you document advertising? Any client communications are supposed to be documented,” said Casey Smith, the president of Wiser Wealth Management, a small wealth management firm in Marietta, Ga. “How do you do that, if you have to keep post after post after post?” (more…)

When a content owner comes to you and says…

No, no, we have to handle my content special. It just has to be navigated with the Uber Flash Craptastic Dynamo 5000.

…you can just shrug your shoulders and say, “Sorry, man, the CMS won’t let us do that. Everything has to be consistent.”

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