Notes on Content

Business Strategy

A running report on must-read news, analysis and resources from the content landscape. Updated frequently. »


 

Libraries? Not sure they’ll be around in 50 years. Librarianship? It’s how your kids will earn a living.

via Twitter / @Louis Rosenfeld: Libraries? Not sure they’ ….

01.12.11 | Business Strategy, Content Management, Industry Shift

John Paton’s Dec. 2 Presentation at INMA Transformation of News Summit in Cambridge, Mass. « Digital First.

Newspapers are On the Web Not Of It

01.10.11 | Business Strategy, Emerging Media, Industry Shift, Resources, Theory & Practice

 

I don’t think people will be paying for iPad magazines in two years time, so, like the web, ad revenue will become crucial. That means magazine publishers have a shortish window of time to establish themselves as iPad magazine brands.

via Ashley Norris, Mag Publishers Have A Short Window Before Indies Crash The iPad | paidContent:UK.

12.31.10 | Business Strategy, Editorial & Programming, Industry Shift, Platforms & Channels

The publisher may be right in the middle of introducing fees for its own online newspapers, but it is putting on ice Rupert Murdoch’s grander ambition of creating a pay-for digital news service comprising content from the entire UK news industry. At the same time, sources familiar with the company’s plans say similar efforts in the U.S. have been put on a slower track, but not being canceled. (more…)

12.07.10 | Business Strategy, Custom & Branded Content, Emerging Media, Industry Shift, Platforms & Channels

[T]he Times will be creating a “sunrise edition” of its home page—a “fully refreshed” new product rather than an updated version of the previous night’s print edition. Instead of holding big stories for the print paper, Keller said, the Times will publish for “maximum impact,” putting pieces out online in the daytime to compete for immediate attention.

(more…)

12.03.10 | Business Strategy, Content Strategy, Custom & Branded Content

via Dion Hinchcliffe, The 2010 Social Business Landscape « Dachis Group Collaboratory.

The 2010 Social Business Landscape

11.26.10 | Business Strategy, Organizational Dynamics, Social Media

via Conrad Quilty-Harper, 10 ways data is changing how we live – Telegraph.

10 Ways Data is Changing How We Live

11.18.10 | Advertising & Marketing, Analytics & Search, Business Strategy, Organizational Dynamics, Social Media

Indeed, large numbers of publishers have reached out to Flipboard to figure out how they can work together. When SAI’s Nicholas Carlson talked to McCue in late July, already 130 or so publishers had said hello. We imagine those partnerships could eventually include deeper integration into the Flipboard app; content-, ad-, and revenue-sharing deals; or potentially even co-branded editions of Flipboard’s app.

via Dan Frommer, Flipboard CEO: Only A Tiny Handful Of Publishers Have Complained About Our App Taking Too Much Content.

10.15.10 | Business Strategy, Industry Shift, Products & Services

I couldn’t understand why that notion appealed to Forbes’ owners, since the site always had lots of page views to sell, but the penny has finally dropped for me: Forbes wants to find a way to lessen its dependence on portals, particularly Yahoo (YHOO), for traffic.

In many ways the Web site has effectively functioned as a sub-contractor for Yahoo, generating stories and slide shows it hoped would land on the site’s front page, in return for a firehose of traffic via referrals. A cadre of contributors can’t replace that traffic flow, but much better to have page views and unique visitors that Forbes owns instead of rents.

via Peter Kafka Forbes Gets a Facelift. Next Up: A New Body | Peter Kafka | MediaMemo | AllThingsD.

10.04.10 | Business Strategy, Launch/Relaunch, Platforms & Channels

Gourmet Live has content-sharing agreements with the blogs Eater and Serious Eats. [....]

Ed Levine, the founder of Serious Eats, said that his staff would provide edited articles and accompanying photography in exchange for a weekly fee to Serious Eats. The styles of both the copy and the images will be those of Mr. Levine’s blog, not Gourmet, he said: “I think they’re very serious about wanting the Serious Eats voice and not wanting to make it into the Gourmet Live voice, and that was imperative.”

The partnership with Eater is slightly different. “Gourmet pays the editors for their work, not us, so we’re not directly profiting, but it’s good exposure for us and for our writers, and that makes me happy,” Lockhart Steele, a founder of Eater, wrote in an e-mail. “And we coordinate the stories and story assignments with Gourmet, so they’re getting the benefit of a bunch of members of our team, not just the writer writing the story.”

via Pete Wells, Gourmet Is Reincarnated, This Time as an iPad App – NYTimes.com.

09.24.10 | Business Strategy, Editorial & Programming, Products & Services

David Brauer seems to be of the opinion that any new paywall should be “robust” and shouldn’t be able to be defeated by means of a plugin (or by using multiple browsers, or by deleting cookies, or various other methods, I suppose). But that’s exactly wrong. The purpose of a paywall isn’t to keep people out, it’s to generate revenue from loyal readers. (more…)

09.22.10 | Business Strategy, Custom & Branded Content, Interaction Design & UX, Technical Architecture

via Dan FrommerHere’s How BuzzFeed Plans To Turn Viral Content Into Cash.

BuzzFeed to Turn Viral Content into Cash

09.20.10 | Advertising & Marketing, Business Strategy

Business Strategy

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