“Whoever defines the interface wins.”

via The Time Inc./Condé Supergroup Conundrum – Bill Mickey – Blogs emedia and Technology @ FolioMag.com.

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Traditional publishers — concerned that Apple’s anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.

via Apple Tablet: Magazine Industry Eyes ITunes for Print – Advertising Age – MediaWorks.

Earlier this year, Time Inc. CEO Ann Moore tasked her lieutenant John Squires with figuring out how to put the digital “genie back in the bottle”. Here’s part of his answer: A Hulu for magazines.

via Publishers Like Time Inc.’s “Hulu For Magazines” Pitch. What Will Apple and Amazon Say? | Peter Kafka | MediaMemo | AllThingsD.

Few people are willing to pay for broad news content, no matter who they get to rub shoulders with, but many people are willing to pay for content relevant to their passions. If the Times asked their customers about that, they’d find that frequent traveler might be willing to buy premium travel content; a film buff might pay for deeper movie content; an avid gardener might pay for specialized horticultural material. The Times should think about a suite of TimesChannels: TimesTravel, Times Tech, TimesGourmet, TimesDesign, TimesGarden, TimesArt, TimesFilm, TimesWeather, TimesPuzzles, TimesBooks, TimesPolitics, TimesFinance, TimesWhatever, each with much deeper content than the free website has, each priced at $50 a year, and each potentially capable of attracting an audience as large as TimesSilver or TimesGold might get.

via The Times should focus on niches, not Silver and Gold » Nieman Journalism Lab.

“There is going to be a very broad content economy in the future and we’d like AOL to be at the centre of it [....] The one underinvested place on the internet from a technology and structured data perspective is content,” Mr. [Tim] Armstrong said.

via Kenneth Li, FT.com / Technology – AOL sets sights on content-led domination.

I worked at Conde and the logic of the online properties still evades me. But more importantly, it’s confusing to readers. And advertisers.

Meghan Keane on Conde Nast’s online identity problem | Blog | Econsultancy.

[S]ocial media can’t exist without content strategy—and vice versa.

via Craig Bromberg, Organizing self-organizing demand.