By next summer, according to founder and CEO Richard Rosenblatt, Demand will be publishing 1 million items a month, the equivalent of four English-language Wikipedias a year. Demand is already one of the largest suppliers of content to YouTube, where its 170,000 videos make up more than twice the content of CBS, the Associated Press, Al Jazeera English, Universal Music Group, CollegeHumor, and Soulja Boy combined.

via Dan Roth, The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine.

Not to put too fine a point on it, but on one level demand creation is about art, while demand fulfillment is about math. There is so much data online that it is often hard to get beyond the math. The data is incredibly important and always will be. The data will indeed make digital advertising more effective—but only if we can maintain a place in the new world order for the art as well.

via Jim Spanfeller, Click Fix: How Digital Advertising Can Get Its Game Back | paidContent.

“Whoever defines the interface wins.”

via The Time Inc./Condé Supergroup Conundrum – Bill Mickey – Blogs emedia and Technology @ FolioMag.com.

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Traditional publishers — concerned that Apple’s anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.

via Apple Tablet: Magazine Industry Eyes ITunes for Print – Advertising Age – MediaWorks.

Earlier this year, Time Inc. CEO Ann Moore tasked her lieutenant John Squires with figuring out how to put the digital “genie back in the bottle”. Here’s part of his answer: A Hulu for magazines.

via Publishers Like Time Inc.’s “Hulu For Magazines” Pitch. What Will Apple and Amazon Say? | Peter Kafka | MediaMemo | AllThingsD.