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  • Our Capabilities

    An introduction to what Predicate does—and to the emerging field of content strategy.

  • Web Content Chicago 2010

    A guided tour of our methodology and content strategy project deliverables.

  • Content Strategy Forum 2010

    Your website is not a magazine; but it should be. A lightning tour of editorial strategy.

  • A List Apart

    Content-tious Strategy

    It’s an open secret in our daily work how often the challenges posed by content elude our collective talents and acumen.

    Read more »

  • Atlanta Content Strategy 2010

    The case for editorial strategy thinking and execution in user experience design.

  • Community
    Referrals Available
    Referral request » We’re plugged into a rapidly growing network of content specialists. We might know just the expert you need. Predicate would be pleased to refer you to one of our community partners.
    Wikipedia on Content Strategy
    Wikipedia.org » See how the Wikipedia community is now defining content strategy.
    The Knol
    knol.google.com » An ongoing joint effort to define the area of practice and its practitioners.
    Twitter Community
    #contentstrategy » Follow the content strategy community on Twitter with #contentstrategy.
    LinkedIn Group
    Content Strategy » The original content strategy community group on LinkedIn.
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    Meetup Groups
    Meetup groups worldwide » Over a dozen groups internationally. Membership in the thousands. And growing. Content Strategy NYC » The local area meetup group for content specialists in New York.

Published Commentary

We write widely in the mainstream press on digital content and culture.
  • Boston Globe

    U. Tube

    A brief guide to the burgeoning world of online video lectures—and a new model for video publishers.

  • PaidContent.org

    The Next Big Headache for Digital Publishers

    Topic pages are the banks of the link economy. Will Google rob them?

Notes on Content

A running report on must-read news, analysis and resources from the content industry. Updated frequently. »

via Alexis Madrigal, The 5 Keys to Tumblr for Media Outlets - Science and Tech - The Atlantic.

Tumblr Guide for Media Outlets

09.03.10 | Platforms & Channels

[O]ne could easily use Drupal's built-in user access controls, content types, and taxonomy capabilities to create a simple style guide involving several contributors. For different or specific functionality, you could even use book features or add wiki-like behaviors with other modules. We did something similar to this with our own firm handbook; it's meant as a collaborative repository of Digett's own policies and procedures. Our own style requirements—few as they may be—could easily be included, if I ever get tired of housing them in my own noggin.
via Where are all the Web-Based Style Guides? | Digett.

09.02.10 | Content Management, Editorial & Programming

About Earth-Touch.com

09.01.10 | Custom & Branded Content, Platforms & Channels, Products & Services

Whether on the supply side of content and applications, or on the distribution and run-time side of the equation, what is abundantly clear is that reach is still king. For platform makers, these battles will continue as they all seek to drive sufficient reach for their open and proprietary standards such that they can exploit this distribution for their core commercial goals. Likewise, and more important, whatever standards and models deliver the broadest reach will ultimately drive what is adopted by publishers, developers and ISVs.
via Jeremy Allaire, The Future of Web Content – HTML5, Flash & Mobile Apps | TechCrunch.

08.31.10 | Business Strategy, Content Specialists, Platforms & Channels, Video

via Leen Jones, Time & Our Focus on Content « Winning Content.

Viewing Content in Time

08.30.10 | Content Strategy, Organizational Effectiveness

via Patrick Burgoyne, Creative Review - Distill on your iPhone

08.27.10 | Launch/Relaunch, Platforms & Channels, Products & Services

 
I read lots of articles from mainstream media but I don't go to mainstream media directly to read it. It comes to me […]. More and more people are choosing social filters for their news rather than professional filters. We're tuning out television news, we're tuning out newspapers. And we still hear about the important stuff […]. It's news that matters. I figure by the time something gets to me it's been vetted by those I trust. via Henry Blodget, Chris Anderson's Unbelievably Annoying Interview with Spiegel

08.26.10 | Emerging Media, Industry Shift, Platforms & Channels, Social Media

Infographics Gallery | Information Graphics Designs | Data Visualization - Style & Flow.

Infographics Gallery

08.25.10 | Resources

I can tell you how I’d like to work with a content strategist as co-designers. I need you, Content Strategist Person, to tell me the following 10 things about content: 1. Range of priorities: The range of priorities within a given content type. For example, is every press release going to be equally important (or unimportant), or is there a big spread between the most important and the least important press release? 2. Algorithmic prioritization: Whether the relative priority among its peers can be determined by a rule, or if a human needs to decide. That is, given a set of five press releases, is there a rule I can reliably apply that will prioritize them? (For example: release date.) 3. Inherent prioritization: Whether there is an inherent prioritization between content types. That is, is every press release going to be more important than every white paper? 4. Plans for growth: The organization’s plans for growing or changing the content. 5. Level of effort: The complexity of the production process for each content type. Which content is hard to produce? Which content is easy to produce? Which content can I count on to always be up-to-date? Which content should be prioritized when it appears, and otherwise remain in the background? 6. Metadata authoring: The organization’s capacity for applying metadata, and what’s realistic in terms of populating a metadata framework. We’ll have lots of good ideas on how to link content together, but those ideas probably won’t work unless we understand the organization’s ability to tag the content. 7. Metadata parameters: Parameters for different metadata fields. As we’re designing wireframes, let’s be smart about how much text we need to display. 8. User needs: The need for transparency to the users about some of the underlying structures. How much do users care about content type? Help me distinguish administrative metadata from metadata that actually contributes to findability. 9. Users needs (2): How the content fits into user scenarios. Is this transient content (stuff just to get them just to the next step) or destination content? How will people use the content once they find it? What are you doing to align the content with requirements specified in personas or elsewhere? 10. Sample content: Finally, if you want me to put sample content in my wireframes, I’m totally game. Just give me the sample content. via Dan Brown, Letter to a Content Strategist « Greenonions.

08.24.10 | Content Strategy, Interaction Design, Organizational Effectiveness

“At this point it was a huge Excel spreadsheet,” says Schmitt. “For some weird reason, the data started in January of ‘04 and it ended in like April of ’09. And we couldn’t figure out why does it end there? Assange later comes and says it doesn’t end there—you just gotta open up a new screen or whatever… It was clear that we were going to need some technical assistance”.
via Clint Hendler, The Story Behind the Publication of WikiLeaks’s Afghanistan Logs : CJR.

08.23.10 | Editorial & Programming

via David Hobbs, 3 Step Check for New CMS.

08.20.10 | Content Management

via Richard Ingram, Get a firm grip of your web content –  on Flickr.

Get a Firm Grip of Your Web Content

08.19.10 | Content Management, Content Strategy

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