Make content matter.
We know content’s value. We’re a consultancy and think tank for digital publishers. Grow content with us.
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Expertise
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We develop your strategy, your platform and your team.
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Capabilities
We build editorial products online.
- Product strategy
- Platform development
- Organizational design
Predicate brings deep content expertise to digital publishers—and to organizations seeking to build a content strategy capability.
Recent Clientele
From Newsweek to Yahoo!, Predicate works with the world’s leading media and publishing brands to create compelling content experiences.

Women's Wear Daily
A new web editorial platform resulted in new foreign bureaus in this award-winning Razorfish redesign of the Bible of the fashion industry. We led the editorial team. Visit the site.
- Product strategy
- Migration planning
- Organizational design
- Vendor management

History Channel
We were tapped by HUGE to strategically reposition this global TV brand's digital offering for a wider subject matter audience online—through a powerful new editorial model. Visit the site.
- Editorial strategy
- Licensing framework
- Migration strategy
- Organizational design
Reuters.com
What's the role of a major news destination in the age of the realtime web? Led by HUGE, we developed innovative rethink to draw users closer to the august news giant's 2,700 reporters. Visit the site.
- Curation strategy
- Topic strategy
- Taxonomy development
“Thanks to Jeff's skillsets and speedy translation of our business needs into a workable editorial structure, we not only got it right but also landed on a content strategy that provides scalability and flexibility as our needs evolve in the future.”
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and design agencies.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need. CMS architects. Metadata specialists. Visual designers. Business analysts.
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Special Projects
We’re industry advocates for publishing. Predicate is committed to helping print-native organizations thrive online. Contact us.
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A List Apart
Content-tious Strategy
It’s an open secret in our daily work how often the challenges posed by content elude our collective talents and acumen.
Published Commentary
We write widely in the mainstream press on digital content and culture.
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Boston Globe
U. Tube
A brief guide to the burgeoning world of online video lectures—and a new model for video publishers.
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PaidContent.org
The Next Big Headache for Digital Publishers
Topic pages are the banks of the link economy. Will Google rob them?










