Make content matter.
We know content’s value. We’re a consultancy and think tank for digital publishers. Grow content with us.
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Expertise
We know content.
We bring a product development approach to your content offering, making it work for you in ways you didn’t think possible.
We know editorial.
Everyone’s a publisher online. So welcome to the multi-channel, multi-platform content landscape. We develop your strategy, your platform and your team.
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Capabilities
We build editorial products online.
- Product strategy
- Platform development
- Workflow + capacity building
- Competitive analysis + audit
- Advocacy + vendor management
Predicate brings deep content expertise to digital publishers—and to organizations seeking to build a content strategy capability.
Recent Clientele

WWD.com
A new web editorial platform resulted in new foreign bureaus in this award-winning Razorfish redesign of the Bible of the fashion industry. We led the editorial team. Visit the site.
- Product strategy
- Migration planning
- Workflow + capacity building
- Vendor management

A Cable Broadcaster
We were tapped to strategically reposition the international brand's digital content offering for a wider subject matter audience online—through a powerful new editorial model.
- Editorial strategy
- Licensing framework
- Migration strategy
- Workflow + capacity building

A Top 10 News Site
What's the role of a major news destination in the age of the realtime web? We joined a leading design firm on an innovative rethink that will draw users closer to an august news giant's 3,000 reporters.
- Curation strategy
- Topic strategy
- Taxonomy development
“He listened and learned as well as he spoke and advised and was really the archetype of what an effective consultant should be.”
Team
Jeffrey MacIntyre, Principal
A noted content strategy consultant with 10 years’ experience in professional services and digital, print and broadcast media, Jeff has worked with premier media properties and design agencies.
A partner network of the best industry specialists in content.
Predicate pairs with experts in their respective fields, fitting talent to need. CMS architects. Metadata gurus. Visual designers. Business analysts.
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Special Projects
We’re industry advocates for publishing. Predicate is committed to helping print-native organizations thrive online. Contact us.
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Welcome
The Point of Predicate
Introducing us.
The what, why and so-what? of a content strategy agency in 2009. -
Conference Review
Web Content 2009
There are few conferences for the content specialist. This one counts.
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A List Apart
Content-tious Strategy
It’s an open secret in our daily work how often the challenges posed by content elude our collective talents and acumen.
Published Commentary
We write widely in the mainstream press on digital content and culture.
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Boston Globe
U. Tube
A brief guide to the burgeoning world of online video lectures—and a new model for video publishers.
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Slate.com
The Tao of Screen
Chances are, you're reading this alongside a flurry of other twinkling points of attention splayed across your monitor. But it doesn't have to be that way.











